#641: Creating brand-savvy AI and a marketer-first DXP with Dave O'Flanagan, CEO of Sitecore

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 21 February 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn’t strip away authenticity? Marketers are relying more on AI-powered tools, but can AI truly be brand-savvy and understand the nuances of a company’s voice and identity? Joining us today is Dave O’Flanagan, CEO of Sitecore, a global leader in digital experience software that powers the websites and digital experiences of some of the world’s biggest brands. And it’s always exciting when a platform we rely on unveils a few new and helpful features. Well, on Wednesday Sitecore announced over 250 new innovations for its platform, including AI-driven tools that help brands create, manage, and optimize their digital experiences. Today, we’re going to explore how AI is changing the game for marketers, content creators, and digital teams. Dave O'Flanagan is CEO at Sitecore. He is a successful product leader and entrepreneur with 20 years' experience building enterprise products in multiple industries including financial services, telecom and travel. Most recently he was CEO and Co-Founder of Boxever, before it was acquired by Sitecore, where he created a market-leading CDP and personalization platform that enabled global brands to transform their customer engagement using data and AI. Prior to founding Boxever, he led R&D at an airline e-commerce company delivering retail and merchandising solutions to some of the world’s leading airlines. Dave holds a BA in Mathematics and MSc in Computer Science from Trinity College Dublin, Ireland and is passionate about building high-performing teams that create products that delight customers. RESOURCES Sitecore: https://www.sitecore.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	Wouldn't it be great if you could ask your data anything at any time?
0:04.1	Like, how are sales this quarter? How's the new marketing campaign performing?
0:08.8	What does the overall health of the company look like?
0:11.7	And actually get answers right away with charts and graphics and actionable information.
0:16.9	You can, with Domo's AI and Data Products platform.
0:20.9	Domo lets you channel AI and data quickly, securely, and innovatively to deliver measurable insights
0:26.9	wherever and whenever you need them.
0:29.4	Anyone on your team can use DOMO to easily prepare, analyze, visualize, automate, and
0:34.2	distribute data, all amplified by AI.
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0:39.5	transform your processes, helping you make smarter and faster decisions, and drive real growth.
0:44.8	All powered by Domo's trust, flexibility, and years of expertise in data and AI innovation.
0:51.3	The world's best companies rely on DOM to to make smarter decisions. See how DOM can help
0:55.9	transform yours. Learn more at AI.com. That's AI.domo.com.
1:04.3	The Agile Brand, where we discuss the trends and topics marketing leaders need to know.
1:20.3	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and whatever's
1:29.4	next for the Omni-Channel customer experience.
1:32.3	Together we'll discover what it takes to create an Agile brand, built for today and tomorrow,
1:37.0	and built for customers, employees, and continued business growth.
1:41.4	I'm your host, Greg Kilstrom, advising Fortune 1,000 brands on
1:44.8	Martec, AI, and marketing operations. The Agile Brand podcast is brought to you by Tech Systems,
1:50.5	an industry leader in full-stack technology services, talent services, and real-world application.
	...

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