#640: Measuring the ROI on Out of Home with Jeremy Flynn from Clear Channel Outdoor

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 19 February 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Is audience-targeting just for digital… and TV? In a privacy-conscious world, are there better, safer ways to reach your customers? Joining us today is Jeremy Flynn, Senior Vice President of Data Products & Strategy at Clear Channel Outdoor. Jeremy is at the forefront of innovating out-of-home (OOH) advertising, helping brands navigate modern marketing challenges by enhancing the value of their media investments. With a deep understanding of privacy-conscious solutions, audience targeting, and brand safety, Jeremy’s insights are vital for brands looking to thrive in today’s evolving ad environment. In his role, Jeremy, works closely with Clear Channel Outdoor’s sales leadership and marketing teams to develop innovative solutions and data products that help brands and advertisers plan, measure, and amplify their media investments. Jeremy is an integral part of Clear Channel’s RADAR Data Solutions team and can speak to how Clear Channel is solving modern marketing challenges by innovating OOH in an evolving environment so brands can understand and enhance the value of their media investment. RESOURCES Clear Channel Outdoor: https://clearchanneloutdoor.com/ Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

Click on a timestamp to play from that location

0:00.0	Wouldn't it be great if you could ask your data anything at any time?
0:04.1	Like, how are sales this quarter? How's the new marketing campaign performing?
0:08.8	What does the overall health of the company look like?
0:11.7	And actually get answers right away with charts and graphics and actionable information.
0:16.9	You can, with Domo's AI and Data Products platform.
0:20.9	Domo lets you channel AI and data quickly, securely, and innovatively to deliver measurable insights
0:26.9	wherever and whenever you need them.
0:29.4	Anyone on your team can use DOMO to easily prepare, analyze, visualize, automate, and
0:34.2	distribute data, all amplified by AI.
0:37.0	Domo goes beyond productivity. It's designed to
0:39.5	transform your processes, helping you make smarter and faster decisions, and drive real growth.
0:44.8	All powered by Domo's trust, flexibility, and years of expertise in data and AI innovation.
0:51.3	The world's best companies rely on DOM to to make smarter decisions. See how DOM can help
0:55.9	transform yours. Learn more at AI.domo.com. That's AI.com.com.
1:04.3	The Agile Brand, where we discuss the trends and topics marketing leaders need to know.
1:20.3	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and whatever's
1:29.4	next for the Omni-Channel customer experience.
1:32.3	Together we'll discover what it takes to create an Agile brand, built for today and tomorrow,
1:37.0	and built for customers, employees, and continued business growth.
1:41.4	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on
1:44.8	Martec, AI, and marketing operations. The Agile Brand podcast is brought to you by Tech Systems,
1:50.5	an industry leader in full-stack technology services, talent services, and real-world application.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.