632: Power Talk Friday: John Dupra: Taking The Fear Out of Flooring for Interior Designers

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 15 January 2021

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today with John Dupra: John Dupra, Co-Founder and Director of Marketing for Revel Woods returns to the show to walk us through how designers can offer a valuable service to their clients and increase their project profit by becoming a flooring expert. Revel Woods is known for catering to the design trade by offering substantial training, concierge level service and customizable flooring options that allow interior designers to confidently include flooring in their new-build and renovation projects. Pick it apart: [41:26] John and LuAnn discuss how to work around the builder so you can spec the flooring [55:28] John reviews how the flooring selector on his website works [1:06:07] John explains how Revel Woods has disrupted the flooring industry’s retail model [1:08:13] LuAnn recaps the value Revel Woods bring to the designer [1:13:09] John explains the initial education and guidance needed to specify flooring [1:21:34] LuAnn recaps the main benefits Revel Woods offers to designers LuAnn and John Dupra’s Ah-Ha moments: “Revel Woods is a hyper-personalized concierge service.” - John Dupra “For projects that designers have flooring in, the designer should be the conduit for that industry.” - John Dupra “This is an area where there’s money left on the table.” - John Dupra More About John Dupra: John Dupra (pronounced DU-pray)’s father Craig started in the wood flooring business before John was born as an installer and refinisher, which he did for 24 years before eventually opening his own wholesale wood flooring distribution company in Rochester, NY. John grew up helping his father when not in school before taking a job for Saint-Gobain, a large materials manufacturing company that made sundries for the flooring industry. He traveled the country as a sales engineer working with flooring contractors for eight years before deciding to join the family business in wholesale distribution. It was there John saw the need to evolve the industry, by evolving its sales channels. If the correct platform was built, designers would be just as integral a part of the flooring industry as flooring stores. Making flooring a lucrative avenue for the designer, while providing a better experience to their clients. Revel Woods is that platform. Now designers are empowered to add flooring to their projects in a way that’s never been seen before. John has been featured in a number of publications, and has been a guest on a wide range of podcasts including being recognized in Hardwood Floors Magazine’s first ever 40 under 40: https://hardwoodfloorsmag.com/2017/10/02/hardwood-floors-magazine-introduces-first-ever-40-40/ His favorite podcast to be on is A Well Designed Business and he doesn’t care who knows it. Connect with John Dupra: Website Instagram Facebook Pinterest Other Shows Mentioned: Corey Damen Jenkins #549 #388 #127 Deborah DiMare #117 #82 Kristen Scott Thomas #314 Ashleigh Esprit #136

Transcript

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0:00.0	Hey, are you getting ready for Thanksgiving? Maybe you're hosting and you're busy getting all of your dishware organized and your menu organized. Or maybe you're like me. You're at the season where you just get to ring the doorbell with a pie in your hand, right? Either way, I hope you are planning to spend some quality time with friends and family, whether that means it's a big,
0:21.1	raucous crowd and lots of carrying on or downtime. Either way, I'm wishing you a happy
0:26.5	holiday season. And, you know, what happens after Thanksgiving, we have Black Friday.
0:31.6	And on Black Friday, Luann University is officially opening registration. And here's the thing. Because it's Black Friday,
0:39.2	we got some Black Friday deals for you. All right, first of all, let me explain this. Early Bird for
0:44.0	Luann University is open from November 29th through December 31st, 2024. So that is the entire early bird
0:52.4	period. And during the early bird period, you get two bonuses.
0:57.2	Number one, you get the early bird pricing.
0:58.8	But you also get, if you buy, whether you buy a five-week course or a three-hour intensive,
1:05.2	if you purchase and register during the early bird period, you are going to be enrolled in the workshop that
1:13.4	Amber DeLegarza and I are hosting together live. It's called Success by Design. Strategic
1:20.6	Goal Setting meets Time Mastery. Okay. So this is going to be a live workshop. It is going to happen in real time on january second
1:30.4	twenty twenty five and we're going to spend part of the time mapping out how do you set your goals
1:37.1	what do you do how do you decide if it's a legitimate goal if it's a reach goal if it's a too easy
1:43.2	of a goal what should your goals be?
1:45.5	And then Amber will take over and she will help us figure out how to carve that time in our
1:52.9	work life to work on our business. Okay. So it's managing the expectations of the hours
1:59.6	you have available so that you can get it all done.
2:02.3	So this is going to be a fantastic class that you are going to take real time and ask us real questions.
2:08.5	Okay, so those are two bonuses that you get if you sign up any time during the early bird period,
2:14.3	November 29th to December 31st.
2:16.4	But there is an extra bonus if you sign up during
	...

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