63 Steven Aitchison - Growing and Promoting Your Online Business
The Terri Cole Show
Terri Cole
4.9 • 1.5K Ratings
🗓️ 12 September 2016
⏱️ 49 minutes
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Summary
"The only thing you need to be when you're marketing is authentic." - Steven Aitchison
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Transcript
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| 0:00.0 | This is Hello Freedom and I'm your host Terry Cole. |
| 0:09.5 | For almost two decades I've been a licensed psychotherapist and transformation coach, and on this show I will bring you simple strategies based on practical psychology, inspiring expert interviews, and my own insights and observations |
| 0:22.8 | from my time on the front lines of the fascinating worlds |
| 0:25.6 | of entertainment, impairment, and mental health. |
| 0:28.6 | Now let's get going with today's episode. Well hello and welcome to Hello Freedom. I am your host Terry Cole, which |
| 0:40.1 | you probably already know. I'm so psyched that you were hanging out with me today |
| 0:44.3 | for a little while. |
| 0:46.1 | I want to talk a little bit about those of you |
| 0:47.9 | who own your own businesses. |
| 0:49.7 | How many of you listening are in the online space. Are you online entrepreneurs or you |
| 0:55.4 | soloponores? Because I've been one probably for the past, |
| 1:00.1 | I don't even know, over 10 years, 15 years, maybe 10 years 10 years I guess and I've never been great at the |
| 1:07.5 | Promo part of my business have always been so into the content and creating tools and strategies for people |
| 1:17.0 | that I never really figured out how to find any tools and strategies to get it out to the people that I |
| 1:24.5 | wanted to get it out to in a really big way and part of it is that I didn't |
| 1:29.4 | really have an interest so I did be school with my friend Marie Forleo a bunch of years ago and that really really helped me understand how to do it. |
| 1:38.0 | But I find with marketing that a lot of my clients have difficulty marketing themselves. |
| 1:45.0 | There's something about marketing that just gets a bad name. |
| 1:50.0 | I used to call it the Shadow Hustle because that's how it felt when I was sort of promoting my work or promoting something. |
| 1:59.0 | I always felt like I was asking friends to do favors or I was tricking people in some way and I'm not sure how |
| 2:06.7 | marketing in my own mind got such a bad name and I think some of it is cultural |
| 2:11.6 | especially women you feel like you don't want to be seen as a bragger, |
... |
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