Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business.

The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way.

This podcast series focuses on the everyday common business issues,

challenges, and opportunities that face the small business owner. So here now are your hosts

of the how of business, David and Henry. Welcome to this episode of the How of Business.

This is Henry Lopez, and I have with me, Erica, Duran, Erica. Hello.

Aloha.

Thank you. Aloha to you, which means to hello and goodbye is my understanding, right?

Right.

That's correct.

We'll chat a little bit more about Hawaii, but Erica is the, the business coach for modern online entrepreneurs and, and this is a mouthful,

and a freedom-based luxury lifestyle designer, and we're going to get into what that means.

She works with service-based entrepreneurs, like professional organizers, coaches, and consultants,

who are ready to make money doing work they love

from anywhere. So that starts to give you a clue as to what she means by freedom-based

and lifestyle designer. She doesn't believe in formulas or blueprints and instead works with

each client to bring out their unique brand essence, which makes their competition irrelevant, and helps them to build a strong online platform.

She's the host of the Freedom-based Lifestyle Design Radio Podcast and WebTV show, which

she hosts and sponsors and usually broadcasts live from luxury resorts all around the globe.

Erica has published over 100 articles.

She's an expert contributor to such platforms and periodicals as Amex Small Business Open Forum,

Franklin Covey, Mashable, a life hacker, under 30 CEO,

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