62: Formula for Biz Success with Ken Bator
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 12 December 2016
⏱️ 62 minutes
🧾️ Download transcript
Summary
The Formula for Business Success = B+C+S. Ken Bator explains how and why the alignment of Brand, Culture and Strategy is the key to achieving success in your small business. Ken is an entrepreneur, author and owner of Bator Training & Consulting. The Formula is all about answering the questions: What's the image you want to portray to the public, what's the experience you want to create through and for your employees, and how can you drive more of the right business to your small business? Ken believes that culture is more valuable than brand.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business. |
| 0:10.3 | The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way. |
| 0:18.6 | This podcast series focuses on the everyday common business issues, |
| 0:22.6 | challenges, and opportunities that face the small business owner. So here now are your hosts of |
| 0:27.7 | the how of business, David and Henry. Welcome to this episode of the how of business. |
| 0:36.3 | This is Henry Lopez, and my guest today is Ken Bader. |
| 0:39.1 | Ken, welcome to the show. |
| 0:40.8 | Thank you so much, Henry. |
| 0:42.0 | It's great to be here. |
| 0:43.5 | So Ken has had, and we're going to chat about, a successful career in the corporate |
| 0:48.4 | world, including positions as a vice president of business development and marketing for a large company. But for the past |
| 0:56.1 | 15 years, he has been a small business consultant, also an author. And most recently he published a book |
| 1:01.8 | The Formula for Business Success equals B plus C plus S, a great book. The B, C, and S stand for brand, culture, and strategy. |
| 1:14.4 | And this insightful book is a discussion of the need for brand, culture, and strategy alignment. |
| 1:20.4 | So the alignment of those three things. |
| 1:22.2 | And we're going to chat about that and how it applies to small business owners. |
| 1:29.7 | His company is called Bader Training and Consulting, which he established in 2001, and he provides services in the areas of brand concept, |
| 1:36.9 | culture enhancement, and strategic planning. In other words, he helps organizations create |
| 1:41.1 | environments where employees actually want to come to work. |
| 1:44.8 | Yes, that is possible. |
| 1:46.4 | And customers want to keep coming back. |
| 1:49.1 | And he does that. |
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