All right, let's talk about how to sell your knowledge.

Here's a thing.

And people forget this all the time.

Okay, because you think, oh, who's going to pay for information because YouTube's free?

Okay? I hear people say that. Well, I was talking to this Sass company out of India yesterday

and they have a fitness person using their software

out of South America.

And she's got a court, like an app

and a course on how to lose weight for women just

fifteen thousand people paying forty bucks a month that's six hundred thousand

dollars a month.

And yeah, you can get fitness stuff on,

you know, you can get fitness stuff on YouTube.

But let me just tell you, if you think like a scientist

for a second for business.

So scientists have identified at least 25 cognitive biases.

These are decision-making kind of pathways, heuristical patterns they call them. Okay?

One of them is authority.

Bias.

So what that basically means is in our hunter-gatherer past,

if you go back through, not just to your grandma and grandfau but you go back

10,000 generations your great grandparents. There was always a chief. Some

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