Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition

and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey, guys, it's you and me this week, and I've got some big news. It is time to start planning

out 2025 and just talking about how to get more done and be efficient with the way that you're

planning things. And today's episode is special because the idea of planning and just becoming

a CEO versus a hustling entrepreneur, the idea of things like the four part

to do list, which I've had entire podcast episodes about if you want to go find that one,

or how to get more done on a weekly basis, how to time block, how to be a parent and a business

owner at the same time. All those topics are so near and dear to my heart because I feel

like I've lived through trial by fire on all

of them. And it's all of those topics that led me several years ago now to create my very own

day planner. The day planner built for retailers and for product-based business owners, for

small business owners. Because I felt like in all of the years of trying

to be more productive and trying to be the CEO and trying to get more done, I was frustrated by

having a day planner, having a content creator, having a bunch of financial spreadsheets and

tracking spreadsheets and feeling like, yes, I was trying to track these things and be organized

in all these ways, but I never

had a product that put all of them together in one place. And so that's where the entire idea

...