Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition

and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week.

I'm so happy, Ashton, that I ran into you at the

Boutique Summit because I was like, girl, you've been in the hub forever. I have loved watching your

growth and just your brand's evolution. And you've got to come on the podcast. So thanks for being

here today. Yes. Thanks for asking me. I was so thrilled to see you to be there.

I hadn't seen you for a hot minute. But your brand, like you've been through all these things in the last couple of years.

Your brand has been growing.

You've got to take me back to like the evolution of how this all started.

You're someone who got in business really young.

Take me back to your origin story.

Yeah.

Yeah. Yeah. So back when I was a senior in high school, my mom and I really just wanted to do

something that we could do together. We didn't know where it was going to go. We thought maybe it would

be really cool if that could be something that turned into career. But really, we were just having

fun doing it together, reaching out the other like mom and daughter duo, being like, hey, I'm wearing this.

She was wearing that. So that's kind of where and daughter duo being like, hey, I'm wearing this. She's wearing

...