626: Dana Malstaff on Coaching, Sales Funnels, and How To Structure Your Online Course

The Solopreneur Hour Podcast with Michael O'Neal

Michael O'Neal

Entrepreneurship, Self-improvement, Business, Marketing, Education

4.8 • 620 Ratings

🗓️ 25 September 2017

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Dana Malstaff is the CEO and Founder of Boss Mom. (https://boss-mom.com) She is a mother, author, business strategist, podcaster, blind spot reducer, and movement maker. She is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro. Dana sits down for a one-on-one interview during the New Media Summit conference in San Diego. This show barely touches on how much depth Dana has as a businesswoman. Dana runs a multiple six-figure business, and we touch on a lot of how to create community, nurture your audience, and continue to give them products they love. Some topic highlights: * The correct framework and how to build a great online course * How to create your sales funnel with the end result in mind * How to vet your coaching clients * How to focus on benefits of your offerings, and not the features * How she stays true to her brand, even with her imagery * Digs in deep about our “free to paid journey” * Is there a silver bullet of online course work? * How she refines her systems every week This just scratches the surface…this conversation is a true “writer-downer”, as I like to say. Enjoy! Connect with Dana and check out her free webinar: How to Create a Great Online Course Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Oh, that's my prime delivery.
0:01.6	What, already?
0:02.7	Only one thing can match the buzz of Prime's fast delivery.
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0:09.0	What are we watching?
0:09.7	Heads of state, that new action comedy with Idris Elber as the Prime Minister,
0:13.3	John Sina as the president, and Prianka Chopra Jonas,
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0:22.5	For only $899 a month, join now. Content includes limited ads, subscription or to renews.
0:27.5	For more information, go to amazon.com.ukuk.U.K. slash prime.
0:35.5	Hey, this is Jada Selner, and you are listening to The Solopreneur Hour with Michael O'Neill.
0:42.6	It's so sweet.
0:44.7	It's a sweet sounder.
0:46.6	The Solopreneur Hour podcast.
0:50.1	Job security for the unemployable.
0:56.2	It's the Solopreneur Hour podcast with Michael O'Neill.
1:00.6	Welcome to the Solopreneur Our Podcast, where every episode we co-host with the best and brightest
1:06.7	solopreneurs in the land.
1:09.4	And now your host, Michael O'Neill.
1:12.5	I sit here at Paradise Point, Paradise,
	...

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