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Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#625 - Off-Platform & Amazon PPC Strategies

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10

Business:entrepreneurship, Marketing, Entrepreneurship, Business

5602 Ratings

🗓️ 24 December 2024

⏱️ 28 minutes

🧾️ Download transcript

Summary

In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth!

Transcript

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0:00.0

In this week's episode of the serious sellers podcast, we have expert Destiny with Sean with us,

0:04.6

and she's answering all of your questions.

0:06.5

And we're going to be talking a little bit about Black Friday and Cyber Monday and how one of her clients actually went from $200,000 to $4 million this holiday season.

0:14.1

This and so much more on today's episode of the series sellers podcast.

0:17.5

How cool is that?

0:19.3

Pretty cool, I think.

0:21.3

Yeah. podcast. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

0:33.2

I'm your host, Bradley Sutton, and this is the show. Well, that's a completely BS-free,

0:37.2

unscripted, and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And this episode is our monthly live Tacos Tuesday show, where we talk about anything and everything Amazon and Walmart, PPC and advertising related with different guests. And today's host is going to be Carrie Miller. So Carrie, take it away. Hello, everyone. Welcome to Tacos Tuesday. We have our expert guests here, Destiny Mashan. Thanks so much for joining us, Destiny. Happy to be here. Very excited. I mean, the chaos of the holidays, Black Friday, Cyber Monday. What better time to get all your questions in? Yeah, exactly.

1:11.3

On our end, almost across the board, we saw Amazon's extending this holiday period, you know,

1:16.9

taking some pressure off of their shipping for two days.

1:20.4

So for the first time ever, you know, if we're just comparing Black Friday to Black Friday year over year,

1:24.7

this Black Friday was a little bit lower.

1:26.3

But the overall holiday

1:27.5

period was up. I don't know if consumer sentiment around shopping is higher, but sales were almost

1:34.9

incredible. And I would say our Roaz was pretty in line. We had one brand go from $200,000 to $4 million

1:40.1

in sales month over month. Like it's obviously a giftable item, but it was pretty crazy to see that.

1:46.0

So it's been really strong now.

1:47.8

Oh, that's amazing.

1:49.0

Didn't run deals whatsoever.

1:50.4

You did nothing for lead in.

1:52.2

Like CPCs are up and your sales weren't that much stronger.

...

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