Today I show you my process on how I audit listings that I haven't touched in a while.

And in just a few minutes, I found a bunch of new keywords that can bring me tons of new sales and new customer data that can help my conversion rate.

How cool is that?

Pretty cool, I think.

Hello, everybody and welcome to another episode of the series seller's podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show that is our monthly Ask Me Anything and training.

Today, we are going to be going over how I manage one product that I want to kind of like revamp for 2025 and how we can kind of like audit some of our listings to make sure we're ready for the new year, especially if we haven't done anything on the listing lately.

But basically, I have this listing. You guys remember Project X. How many people remember Project X? Let me let me know in the in the comments.

But everybody knows a coffin shelf. But remember, we also launched these egg trays as part of Project X.

And so I'm going to be going over one of the egg trays that unfortunately was out of stock for a while.

And I haven't like refreshed the listing.

So I'm not going to fully refresh the listing today, you know, because it's not something

you should do in like 20 minutes.

But what I'm going to do is basically do a bunch of keyword research and competitor

research reviews and things like that to see, hey, am I still optimized for the best keywords?

Do I have the right advertising set up? And are there

new keywords that my competitors are getting sales from that I need to implement in my listing?

Are there new reviews that are coming up about my listing or about my competitors that maybe I

didn't think about? You know, do I need to maybe take another couple of images? Right. There's a lot of things we need to think about when we're thinking about refreshing our listing, especially if it's been stale or if your sales are going down. This isn't something that you necessarily should do every year only at the end of the year. You can do this at any time of the year. I'm just doing this, you know, because, hey, we're at the end of 2024 and And I want to kind of like revitalize this product that, like I said, was out of stock forever. And even before then, the sales weren't great. And it's because I haven't really been paying attention to it much, you know. Amazon is not my day job. Helium 10 is my day job. And so for some of the rest of you, hopefully you have more time to work in your Amazon account than I do.

So this is kind of like something maybe you should be doing like every three, four months or so just to make sure that, you know, things, things are, things are okay.

Because trends happen, come and go.

Keywords come and go.

...