622. The 30-Second DM Script That Books Calls and Stops You From Being Ghosted

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 17 March 2025

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you're tired of getting ghosted in the DM's and you are about ready to give up when it comes to DM outreach, listen to this episode. Trust me, I've been there. It's demoralizing after awhile but we found a two message solution that gets people to respond and you can do it acting like an actual human who cares and wants to provide value and a effective solution.

Time Stamps:

(0:35) Getting Ghosted In The DM’s

(1:36) The First Two DM Messages

(1:46) The Strategy: Be Human

(3:23) Second Voice Message

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Transcript

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0:00.0	If they're following you and you have a fitness brand and you have a fitness page and they're
0:04.3	engaging with fitness content, you can assume that they're interested in the fitness content,
0:09.8	right? So you can make an assumption along those lines. But that is not where the magic happens.
0:15.3	95% of people will still ghost that message. Here is where the magic happens.
0:22.4	Hello, guys. Welcome back to the fitness podcast. So a problem that I want to talk about today
0:26.8	is that so many coaches run into this where they're getting ghosted in the DMs. And what
0:32.8	happens is it gives coaches a really bad connotation around quote-unquote DM outreach because usually they will
0:40.6	try it. They will send a few messages for a few days, a few weeks. Nobody's getting back to them,
0:45.5	let alone is nobody like coming in, thanking them for reaching out, hopping on a call with them.
0:50.9	So then the coach, they start to feel salesy. They start to feel annoying. They go,
0:54.9	and I shouldn't be doing this. And they give up and they hate it. And I don't blame anybody for
1:00.3	hating it. I would too if that were my experience. But what have I told you that maybe you were
1:05.0	just doing it wrong? Maybe your scripting sucks. Maybe your approach sucks. That you actually
1:10.2	could send someone a DM,
1:12.4	hell, even a cold DM, and have them reply really excited and really thankful that you message them.
1:18.5	And then the conversation can go on or you eventually hop on a sales call to talk about their goals.
1:24.2	So that's what I want to talk to you about today.
1:26.7	And I'm going to share with you a script that allows you to do that. So that's what I want to talk to you about today. And I'm going to share with you
1:27.7	a script that allows you to do that. So it comes down to two messages, your first two messages,
1:35.8	and you will get an entirely different appreciation for talking to people in the DMs. So number one,
1:42.4	I'll share the script with you, but let me share the strategy. So the strategy,
1:45.6	it's always best to just reach out and be a human, personalize as much as you can. Remember to be
	...

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