621. How To Incorporate Affiliate Marketing Into Your Marketing Strategy With Kelsey Eyers & Lori Lefcourt, Co-Founders Of Rexxy
The Chris Harder Show
Chris Harder
4.9 • 1.5K Ratings
🗓️ 18 May 2022
⏱️ 53 minutes
🧾️ Download transcript
Summary
Kelsey Eyers and Lori Lefcourt are the powerhouse duo behind Rexxy, a brilliant and innovative affiliate marketing agency. Kelsey and Lori are both entrepreneurs who saw a major gap in the marketing industry. The old way of paying thousands, sometimes multimillion dollar deals for influencer marketing, isn't producing the ROI that was once promised. The average social media follower has grown more and more skeptical of influencers who sell any kind of product if the price is right. Kelsey and Lori figured out how to scale authentic, word-of-mouth marketing through affiliate programs. The best and most organic way that you can get out there in front of people is to build a salesforce of your customers who know your brand, love it, and trust you as an owner. We discuss how their approach works, the philosophy behind their Frameworxx Playbook™, and how business owners can customize and launch their own affiliate program right now.
IN THIS EPISODE, WE TALK ABOUT:
- The most important lessons that Kelsey and Lori learned from launching their first businesses
- What to look for in a business partner
- The story behind how they started Rexxy
- The shift of the buying power from celebrities and mega influencers to everyday people
- How to build creative, effective affiliate partnerships
- Two major Frameworxx Playbook™ success stories
RESOURCES
- To get access to the Frameworxx Playbook™, community, and small group coaching calls for $497 (down from $2,500!), use code CHRIS at checkout: rexxy.co/frameworxx-affiliate-program
- Text DAILY to 310-421-0416 to get daily Money Mantras or Business Perspective messages to boost your day.
CONNECT WITH KELSEY & LORI
Follow Kelsey: @kelsey.eyers
Follow Lori: @lori_lefcourt
Follow Rexxy: @rexxyco
CONNECT WITH CHRIS
Follow Me: @chriswharder
Visit My Website: https://chrisharder.me
ABOUT KELSEY EYERS & LORI LEFCOURT
Kelsey started her first brand, Sweat CBD in 2018 which she grew using affiliate marketing. She then went on to freelance her affiliate marketing services and eventually built a full service agency called BossBoxx.
Lori started her career on Wall Street and then went on to launch a brand called Unicreamer and also take her experience to the agency world.
Lori and Kelsey were introduced by Chris Harder after both joining his mastermind. Shortly after they started working together they realized that they had very similar goals and interests and both had a passion for helping brands. They decided to join forces and work together to help product based businesses start, launch & scale.
After about a year of working together, they started to realize that affiliate marketing was bringing their clients the best results. They had a dream to help brands large and small build organic affiliate marketing programs that could help them scale the way affiliates helped both of their brands in the past, and Rexxy was born. Rexxy is an affiliate marketing hub where companies of all sizes can find tools and resources to design, launch, and scale a high-converting affiliate marketing program.
While they continue to grow their agency, the Rexxy team is also gearing up to design and launch an affiliate tracking software in 2023.
Transcript
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| 0:00.0 | I just felt like I was always playing that like I need you role when really as a business owner, if somebody wants to work with you |
| 0:07.9 | Like I think it's important to understand that they also need you. It's definitely a two-way street |
| 0:13.6 | And you're selling them product, but they need your product in their store or on their site or whatever that is |
| 0:23.8 | Welcome everybody to the Chris Harder show where we are making you unapologetic about your pursuit of success |
| 0:29.4 | Knowing that when good people like you make good money they can then do great things |
| 0:33.7 | My name is Chris Harder and several times per week |
| 0:36.0 | I will bring you epic guests solo episodes and every single tool trick and skills that you need |
| 0:41.2 | To grow your business grow your money mindset and to grow your wealth to levels that you have never reached before |
| 0:46.9 | I've ended up in a unique place in life where I've got the experience, the connections |
| 0:50.7 | And all of the secrets that it takes to be successful |
| 0:53.6 | And I'm lifting the curtain to reveal it all to you |
| 0:56.8 | In an effort to help put you in a position of abundance so great that you can then be as generous as possible |
| 1:03.2 | So let's lock arms and let's get started |
| 1:10.8 | Hey everybody welcome back to the Chris Harder show where we absolutely believe that both generosity and prosperity can and must coexist |
| 1:17.5 | I'm sitting down with two really good friends of mine and two brilliant friends of mine |
| 1:22.4 | Lori left court and Kelsey heirs now both of them have physical product companies and both of them |
| 1:29.8 | Have sold them or scaled them to awesome levels now here's why this is important feudalist into today |
| 1:37.2 | They have cracked the code on how to get people to spread word about your product and make it viral in a |
| 1:45.9 | Really affordable way. Let's be honest when we start a company where we have a brand most of the time |
| 1:51.0 | We don't have big advertising budgets. You probably don't have a big advertising budget |
| 1:54.4 | And what I love about these two brilliant women is that they grew their two companies |
| 2:00.8 | The same way that you're likely growing yours and that is on a very tight budget |
... |
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