Today is a seller strategy masterclass where we're going to be talking all about tracking Amazon keyword.

Why it's important, what actions you can take based on it, and how you can do cool things like graph your keyword ranks to things like PPC spend or special holidays or deal days and more.

How cool is that? Pretty i think hello everybody and welcome to another episode of the serious

sellers podcast by helium 10 i'm our host bradley sutton and this is the show that's completely

bs free unscripted and unrehearsed organic conversation about serious strategies or serious sellers of any level in the e-commerce world. And we've got another edition of our seller strategy masterclass series where we go deep into a certain Amazon topic, and we're going to talk about why it's important, how it can make you money. And we're going to be using a helium 10 tool for that. Today is going to be all about keyword tracker. But you don't have helium 10. Don't worry. This is not something that only helium 10 members can get benefit from. If you are using another tool, you're going to be able to get benefit from this because hopefully whatever keyword tracker you're using has the same functionality and you're going to learn things that you should be looking for. And I'm going to be showing you how

tracking keywords can actually help you to take action on your Amazon account and how it can actually

save or even make you money. So let's go ahead and get into it. First of all, an introduction to

Helium 10 keyword tracker. Why is tracking keywords even

important? This is an important thing that we have to start with. There's a lot of things that

you can be tracking in your Amazon account that all have very high importance, right? You know,

tracking your profits and tracking your inventory, things like that. But something that some Amazon

sellers neglect to do is track where they're showing up in the search results.

Now, this is important because half of orders, give or take, they come directly from Amazon search.

Now, this number could go up or down based on new things that are happening with AI.

But basically, where you show up

in the search results is pretty much going to be an indication of the sales you're going to get

at least more than a half of your sales. And we're not just talking about organic rank. Organic rank

means where are you showing up in the search results organically without a paid position.

Sponsored rank is where you're showing up

in your paid product ads. What place are you on page one? Are you on page two? Are you on page three?

Where on page one, et cetera? Now, this is important because you don't end up on page one on day one.

Sometimes you do. We talk about certain launch strategies or maybe you pick some super obscure keyword and you're the only one with it. Okay, maybe you might be on page one the day you launch your product. But normally it takes a while to get to page one. Maybe you can be on page one on day one for sponsored, but your organic position takes time to get there. And how do you

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