#620 - Amazon Listing Translation Strategies

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10

Business:entrepreneurship, Marketing, Entrepreneurship, Business

5 • 602 Ratings

🗓️ 7 December 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we will discuss how to expand your Amazon brand with translations using AI & the human touch, cultural insights, global marketplaces, and strategies for crafting high-converting listings. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us for an engaging discussion as we sit down with Jana Krekic of YLT Translations, an expert in translations and e-commerce strategies, to explore the transformative role of AI in the world of translation and localization. Recorded live from Milan, Italy, Jana shares her expertise in optimizing Amazon listings, shedding light on the limitations of AI in delivering high-quality, culturally nuanced translations. Through vivid examples, she illustrates the crucial role of human touch in understanding cultural contexts, such as the importance of local references like "nonna" in Italian culture. Discover why relying solely on AI could mean missing out on potential sales and how balancing technology with human expertise is key to successful e-commerce strategies. Explore the nuances of expanding into new markets with insights into evaluating marketplaces for product expansion. The conversation emphasizes not only the importance of assessing sales but also the significance of comparing profits across regions. Uncover strategies for beating competitors through superior content and keyword optimization, especially in areas where local language content is often neglected. Learn about typical expansion routes for US and European brands, and gain insights into emerging markets like Japan and the UAE. We also touch on the growing curiosity among US businesses about platforms like Walmart and TikTok Shop, despite uncertainties in their operational dynamics. Finally, we emphasize the importance of optimizing Amazon listings by focusing on context and customer interaction. Hear about the ever-evolving nature of Amazon's rules and algorithms and the necessity of adhering to local regulations in international marketplaces. With AI playing a significant role in product visibility, an effective keyword strategy is crucial for reaching the right audience. Listen as we highlight successful global brand localization strategies and share tips for enhancing engagement and profits by tailoring content to resonate with local audiences. Plus, don't miss a valuable travel tip on saving money through tax-free shopping while abroad, making this episode a must-listen for anyone involved in the e-commerce world. In episode 620 of the Serious Sellers Podcast, Bradley and Jana discuss: 00:00 - AI Translation and Listing Localization Strategies 01:22 - AI Advancement and the Translation Industry 05:59 - Localization of Images for Amazon Listings 10:33 - New Emerging E-commerce Marketplaces 12:37 - Product Market Research in Germany 17:09 - Optimizing Amazon Listings with AI 20:14 - Understanding International Food Standards 25:42 - Challenges of Brand Localization 26:38 - Global Brand Localization Success Strategies 31:22 - Airport Tax Refund Travel Tips Transcript: Bradley Sutton: Today we've got Yana back on the show we're recording live from Milan, Italy, and she's going to talk about a wide variety of subjects, such as preparing your listing for Amazon AI translating your listing, other marketplaces and much more. How cool is that? Pretty cool, I think. Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps on their Amazon listing, or maybe somebody changed their main image or Amazon changed their shipping dimension so they had to pay extra money every order. Helium 10 can actually send you a text message or email if any of these things or other critical events happen to your Amazon account. For mor

Transcript

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0:00.0	Today we've got Yana back on the show.
0:02.2	We're recording live from Milan, Italy, and she's going to talk about a wide variety of subjects,
0:06.9	such as preparing your listing for Amazon AI, translating your listing, other marketplaces, and much more.
0:13.5	How cool is that?
0:15.2	Pretty cool, I think. Hello everybody and welcome to another episode of the series
0:27.5	sellers podcast by Helium 10.
0:29.2	I'm our host, Bradley Sutton, and this is the show.
0:31.5	That's a completely BS-free, unscripted and unrehearsed, organic conversation,
0:35.6	bought serious strategies for serious sellers of any
0:37.8	level in the e-commerce world. And speaking of the e-commerce world, I am on the other side of the world right now. I'm in Milan, Italy, and we are at the Helium Ten Elite and Avosk Workshop. And one of the speakers for today is somebody who is no stranger to the show, Yana. Yana, welcome back. Thank you so much. now, this is the first time we've seen Yana because she's been creating life, you know, out there. How's that for you? How's that going for you? It's a struggle, but it's something that I'm really grateful for, honestly. I got an early start, you know. We were just talking about how my kids are in their 20s already. But then again, you know, there's advantages of waiting, you know, like you got to, you know,
1:13.3	you and Lazare got to have a, you know, just pretty much go wherever you or whenever you want. You see now that it's a little bit different. You can't just go up and like, hey, let's go to Ibiza today, huh? Yeah, well, I mean, I could go to a pizza, but I have to be home by 90 p.m.
1:11.0	So that's the full difference.
1:13.3	So we're not here to talk about parenting.
1:14.9	We're here to talk about what Jan is an expert at, and that's mainly translations and things. And I think one thing that's been on the mind of many people is, is, wait a minute, you know, with AI, do I even need professional translators anymore? You know, I could just go ahead
1:44.5	and click a button and now I can have a perfectly optimized listing thanks to chat GPT or thanks to AI.
1:49.7	Now, can you tell us, is that a true statement? Well, honestly, Bradley, I use AI on daily basis,
1:56.8	and I think it has changed our lives and made our lives simpler in some ways, but I would disagree with the part where it, where you said to, you know, get your listings optimized.
2:08.7	I would say it's great to do a summary of your reviews and maybe to help you understand how a product works, maybe to describe what you see on the picture.
2:17.0	If the picture, if the image is
2:18.2	blurry and you can't tell.
2:19.9	But I would stay away from AI when it comes to optimization, keywords, and most importantly,
2:25.9	localization, because AI is still, it's getting better, definitely, but I still, we are years
	...

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