620: (Solo) The Secret to Making Bold Business Moves With Confidence

The Foundr Podcast with Nathan Chan

Nathan Chan

Entrepreneurship, Business, Marketing

4.9 • 664 Ratings

🗓️ 6 January 2026

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

One of the biggest challenges founders face — especially at the end of the year — is knowing what to do next and feeling confident that the move you're about to make is the right one. Certainty feels elusive, but the truth is: certainty is something you can manufacture. In this episode, I break down exactly how I’ve built certainty in my own business decisions, from landing interviews with icons like Richard Branson to reinventing Foundr’s business model during tough times, to launching Foundr+ and new product lines with conviction. Certainty isn’t magic — it’s created through mentorship, evidence, testing, and belief. Here’s what you’ll take away: • Why certainty comes from seeing someone else do it — and how to leverage mentors, coaches, and proven frameworks • How to combine data + gut intuition for confident decision making • Why most founders act from fear instead of conviction — and how to flip that bias • The “small test” method for validating ideas before you go all in • The example of Poppi: how Allison Ellsworth built a $2B brand by trusting her conviction, not waiting for permission If you’ve been hesitating on a big move, second-guessing your decisions, or waiting for the perfect moment to take action, this episode will show you how to build real certainty — so you can move decisively and create the outcomes you want. This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Transcript

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0:00.0	Hey Founder Fam, I want to talk to you about something super exciting. We're officially partnered with Omniscend, the email marketing and SMS platform built specifically for e-commerce founders. We've been recommending OmnisCent to Founder students for a while now because it just works. Whether you're launching your first store or you're scaling the seven figures, it really helps you automate your marketing and get real results.
0:24.0	Did you know on average, Omnysend customers make $68 for every $1 they spend, which is an insanely good return on investment.
0:32.6	And because you're part of the founder community, you get 50% off your first three months with the code Founder 50.
0:39.3	Just head to Omnicend.com forward slash founder without the E to get started.
0:45.1	All right. Now let's jump back into the show.
0:48.7	Hey guys, Nathan here. Today I want to talk about something I think every founder wrestles with, especially this time
0:56.9	a year. You've got promotions going on. You're starting to plan out the year. And how do you know
1:03.2	what the right moves are? It's the question of certainty. It's a really interesting one. And
1:07.8	it's this question of like, how do some people just know their product will work? How do they know their brand will grow? Their launch is going to crush. And it's this question of like, how does some people just know their product will work?
1:11.3	How do they know their brand will grow? Their launch is going to crush. And how do you know what to go
1:16.7	after and what not to? Because I think oftentimes what holds us back when it comes to making that phone
1:24.7	call, you know, reaching out to that person, you know, working on that
1:28.5	marketing activity, even if you don't want to do it, is it's a level of fear and it's a lack
1:33.5	of certainty that is holding you back. And I want to get into how you can actually
1:38.1	manufacture your certainty. Hear the stories. Learn the proven methods and accelerate your
1:43.4	growth and future through entrepreneurship.
1:46.8	Welcome to the founder podcast with Nathan Chan.
1:52.9	Here's the thing, right? I've been thinking and reflecting on some of the best business moves I've
1:58.6	made in my career, in the history of building founder, and some of the best moves I've made and the best business moves I've made in my career, in the history of building found up,
2:02.1	and some of the best moves I've made and the best execution have been when I'm operating
2:07.0	from a true place of certainty and strength. As an example, I remember when I was trying to get
2:13.6	an interview with Richard Branson, it was already done in my mind. And I just knew I was going to get it. I just knew. And I just kept chipping away because somebody else had done it. And like, you know, I never forget there was a time when founder was having some challenges with Facebook ads and all these different things. And I reinvented the business model and we launched our one-on-one coaching program and I knew it was going to work. I just knew and it did and it ended up becoming
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