Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey, guys, welcome back to the podcast this week.

We've got a familiar face. Welcome back,

Sarah Birx. How's it going? Hello. Hello. So good to see you. Oh, so happy to have you here. So we're talking

about something today that is one of our favorite topics. It's such a fun time of year and, you know,

third, fourth quarter, the two busiest seasons in retail, we're

gearing up for all the great things that are to come. So today we're talking about Pink Friday.

I've got to kick it to you. Tell us all about what Pink Friday is. Oh, man, I, you guys know,

I came from the retail space for many years and running up against Black Friday, Small Business

Saturday, all the things. As a small business owner,

sometimes you felt like, you know, you kind of maybe got the leftovers a little bit.

And Pink Friday came to life way back in 2020 when we really wanted to push consumers into

those small businesses and more shine the light on what those small businesses

are and celebrate them. So that's why it's pink. That's why we pick the Friday before Black

Friday every year. And it is just an opportunity for consumers to stop what they're doing

and recognize the importance of the small business in their community

and get out and support them, whether they're brick and mortar, online or pop up,

and just have a really fun time celebrating the life of a small business owner and, you know,

...