62: Build Connections Using Proven LinkedIn Formulas with Doug Brown
Your First Thousand Clients with Mitch Russo
Mitch Russo
5.0 • 104 Ratings
🗓️ 12 January 2018
⏱️ 38 minutes
🧾️ Download transcript
Summary
Online marketing started to come around in the early 90’s. Some businesses lost the opportunity to scale, but others quickly figured out how to deal with the disruption. Doug Brown, LinkedIn marketing pioneer and founder of Szeak.com, was sitting right in the middle of all of this as a financial adviser in Wall Street who turned into an internet marketer. He saw that the disruption that came with the internet didn’t mean people were consuming less, they were just consuming in a different way. He made the shift and co-founded the third largest PR distribution platform in the world, Newswire. But just like any other business, this did not keep going in a straight line so Doug made another shift and developed LinkedIn formulas for people to follow and build connections. Learn how this became a breakthrough in PR marketing and how his new company Szeak.com is making another disruption.
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Transcript
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| 0:00.0 | Welcome to another episode of your first thousand clients. |
| 0:09.0 | I am your host Mitch Russo. |
| 0:11.0 | Thank you for tuning in today. We create businesses that serve others |
| 0:15.4 | as our highest priority. We are entrepreneurs, small business owners, local |
| 0:20.5 | business owners coming together to learn from one another. |
| 0:24.4 | If you are one of the above, take a moment to explore the wealth of information, wisdom and |
| 0:29.5 | insights in our past episodes. |
| 0:31.8 | Did you download your 37 tips and tools to make your |
| 0:34.6 | company run more smoothly? If not, visit your first thousand clients |
| 0:38.8 | dot com and get yours. Now listeners you may never have heard of my guest today but you're |
| 0:45.0 | likely to have used his services if you're in business. It turns out that |
| 0:49.6 | over 12,000 press releases a year are sent using his company's resources, and that number |
| 0:56.6 | grows by 15% every year. |
| 0:59.5 | You see, he co-founded Newswire Network, and that grew the company into the third largest PR distribution |
| 1:06.5 | platform in the world competing against Warren Buffett's company and two other public companies to boot. |
| 1:13.6 | And how did this incredible track record happened? |
| 1:16.0 | It turns out my guest pioneered breakthrough marketing methods using Links In, |
| 1:21.3 | where he became one of the leading LinkedIn marketing experts in the world. Today he is |
| 1:26.8 | pioneering another new service for those of us who market on LinkedIn and he's |
| 1:31.7 | here to tell us his story. |
| 1:33.6 | Welcome Doug Brown to the show. |
| 1:35.9 | Hey thanks, Mitch. |
... |
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