You need to think of them as your sales team.

How do they stay incentivized?

How do I keep out in front of them with new products?

Most brands will provide a very nice discount to affiliates so that they continue buying the product.

Obviously, they need to be consumers of your brand as well.

Making it experience.

Make it something you'd want to join.

Welcome to the Startup CPG podcast. I'm your host, Jesse Freitai. consumers of your brand as well. Making it experience, make it something you'd want to join.

Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag, influencer and affiliate marketing. Topics with a lot of opinions, a lot of success stories, and unfortunately a lot of

wasted time and energy when executed poorly. Thankfully, we've got resident expert Kim Biddle, founder of Clutch

Affiliate to walk us through what we need to know. At Clutch Affiliate, Kim focuses on consulting

with emerging brands on how to build and scale profitable affiliate programs for their D-C business.

I got to meet Kim in real life at Expo West this year,

and she is an absolute delight and longtime member and supporter of startup CPG,

so it's so exciting to have Kim on the show today.

Listen and as Kim shares about how to define influencer and affiliate marketing

and key differences between the terms,

considerations for launching affiliate and influencer differences between the terms, considerations for launching

affiliate and influencer programs, common compensation structures and tool ideas, how to measure

success of a program, how to find affiliates and influencers, best practices and common mistakes,

and more.

Before we hear from Kim, I have some really exciting news.

...