#61 It's Shelfies Time! Finalists, Winners, and Trends from Startup CPG's 2022 Awards

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 15 September 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you are listening to this episode on release day, you may notice it's not Tuesday! That's because I wanted to bring you the Startup CPG news hot off the press: a recap of the 2022 Shelfie Awards! If you aren't aware, we have our very own annual industry award competition at Startup CPG, and yesterday was the Second Annual Shelfies Awards Ceremony, proudly sponsored by Trax Retail, where we recognized the most promising emerging food & beverage brands. Startup CPG wanted to create opportunities for industry recognition with no entry fee, no essays, and only for emerging brands. We had over 300 brands submit over 600 products! Finalists were chosen in 13 categories, and then last night, we had a live awards show with 200 people across the country, virtual and in-person, where 14 winners were announced (there was one tie!). I thought it'd be fun to get an event debrief and learn more about the awards from Jenna Movsowitz, head of marketing and editor of “The Spotlight” at Startup CPG. We didn't have time to discuss every winner and finalist, even though we love them all so much, so I've linked in the show notes the magazine editions that have links to all the brands you'll be wanting to try and celebrate. Jenna shares trends from all the award submissions and also, how to apply for upcoming other opportunities to be recognized and featured by Startup CPG. So pop the champagne, or maybe kombucha if you are driving, and celebrate with us!

Transcript

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0:00.0	Sometimes this is the first recognition they've really gotten publicly as a brand, being such small brands.
0:08.5	And being able to be the cheerleaders behind these brands is really just so wonderful.
0:15.3	Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag.
0:19.9	If you're listening to this episode on Release Day, you may notice it's not Tuesday.
0:25.0	That's because I wanted to bring you the Startup CPG news, hot off the press, a recap of the Shelfy Awards.
0:32.1	If you aren't aware, we have our very own annual industry award competition at Startup CPG and yesterday was the
0:39.6	second annual Shelfies Award ceremony proudly sponsored by Tracks Retail, where we recognize
0:46.0	the most promising emerging food and beverage brands.
0:49.9	Startup CPG wanted to create opportunities for industry recognition with no entry fee, no essays,
0:55.7	and only for emerging brands.
0:58.0	We had over 300 brands submit over 600 products.
1:02.9	Finalists were then chosen in 13 categories, and then last night we had a live award show
1:08.1	with 200 people across the country, virtual and in person, where
1:12.5	14 winners were announced.
1:14.7	There was one tie.
1:16.0	I thought it'd be fun to get an event debrief and learn more about the awards from Jenna
1:20.3	Mossavitz, head of marketing and editor of the spotlight at Startup CPG.
1:25.3	We didn't have time to discuss every winner and finalists,
1:28.6	even though we love them all so much, so I've linked in the show notes the magazine additions
1:33.1	that have links to all of the brands you'll be wanting to try and celebrate. Jenna shares trends
1:38.8	from all the award submissions and also how to apply for upcoming other opportunities to be
1:44.0	recognized and featured
	...

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