619: Seth Godin on How to Ship More Great Creative Work...and Why Much of Your Work is Actually “Creative”

How to Be Awesome at Your Job

How to be Awesome at Your Job

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4.5 • 1.1K Ratings

🗓️ 2 November 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Seth Godin debunks persistent myths about creativity to show how professionals can deliver more creative output at work.

— YOU’LL LEARN —

1) The real reason why we don’t think we’re creative

2) The most effective way to overcome creative block

3) Why you should embrace your impostor syndrome

Subscribe or visit AwesomeAtYourJob.com/ep619 for clickable versions of the links below.

— ABOUT SETH —

Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work.

He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame, and the Guerrilla Marketing Hall of Fame.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Seth was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

• Seth’s book: The Practice: Shipping Creative Work

• Seth’s book: Linchpin: Are You Indispensable?

• Seth’s blog: Seth’s Blog

• Seth’s blog post: “Where do ideas come from?”

• Book site: TrustYourself.com

— RESOURCES MENTIONED IN THE SHOW —

• Company: ePac Flexible Packaging

• Personality: Theodore Levitt

• Past episode: 267: Managing Self-Doubt to Tackle Bigger Challenges with Tara Mohr

— THANK YOU SPONSORS! —

• Netgear. Enhance your WiFi at netgear.com/wifi

• Blinkist. Learn more, faster with book summaries you can read or listen to in 15 minutes at blinkist.com/awesome

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Transcript

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0:00.0	Welcome to the How to Be Awesome at Your Job Podcast.
0:04.1	The show where brilliant professionals share how to sharpen the universal skills required
0:08.6	to flourish at work.
0:10.1	Enjoy more career fun, wins, meaning, and money.
0:14.2	With your host, Pete McHydus.
0:16.1	Hello, and thanks for joining us here for episode 619 with Seth Godin.
0:23.6	I have admired Seth's work for quite some time, and he's got some excellent insights
0:27.7	on how you can ship out more creative work, and in fact, why much of what you're doing
0:32.5	we could consider creative work.
0:34.3	So you'll learn one, the real reason why we don't think we're creative, two, the most
0:38.5	effective way to overcome creative block, and three, why you should embrace your imposter
0:43.9	syndrome.
0:44.9	So if you want to check out the show notes or the transcript or other links to Adam Lee
0:47.3	referenced, you can find them at awesomeatyourjob.com slash EP 619.
0:52.3	Now here's Seth's story.
0:54.0	Seth Godin is the author of 19 international bestsellers that have been translated into
0:57.9	over 35 languages, and have changed the way people think about marketing and work.
1:02.5	He's a recent inductee to the marketing hall of fame and also a member of the direct marketing
1:06.5	hall of fame and the guerrilla marketing hall of fame.
1:08.8	In addition to his writing and speaking Seth was founder and CEO of Squadoo.com, his blog,
1:14.1	which you can find by simply typing Seth into Google, that's the top result, pretty cool.
1:19.4	Is the most popular marketing blog in the world, and before his work as writer and blogger
	...

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