Today we've got a first-time guest who's got some great stories such as how in the 1970s he spent 10 years straight on the battlefield in a war.

And then he tried different careers until discovering Amazon at a time when others his age might be considering retirement.

And now he's a six-figure seller with over 40% profit margins.

How cool is that? Pretty cool, I think.

Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host Bradley Sutton and this is the show.

That's a completely BS free, unscripted and unre unrehears, organic conversation about serious strategies for serious sellers of any level in the

e-commerce world. And today, we've got somebody who's here on the show for the first time, but

he kind of reminds me of, um, not just because of the beard, but, uh, in America, we had for a while

these commercials for dos

ex beer and this guy was like the most interesting man on the planet or

something was the the catchphrase and and I think you know hearing just

bits and pieces of Andy's life he he might qualify as the most interesting man

in Amazon so Andy welcome to the show thanks Freddie now we're gonna go into your go into your Amazon backstory and how you've been using Helium 10 and even listening to the original AMPM podcast for years. But when we were on that trip in Bali together, you know, I would hear some of your stories of it. I was like, you know what, we've got to get him on the podcast to talk about it. So first of all, something I don't know, where were you born? So I was, I was born in the old Rhodesia, which then became Zimbabwe, and I was born in a wonderful time. I was born in a time before radios and telephones, and that's what I think. We had, we had two-way radios, and we had like the shortwave radios and the lounge and that kind of stuff.

I was actually born before television was there as well, but it was a good time and family and

community were good. And like we didn't have any of the stuff that we've got today. So we spend

most of our time playing outside and that kind of stuff. And grew up in a really wonderful time with the bush and hunting and that sort of thing.

And then in 1970, the war broke out. So the whole country basically went into a state of war.

And, you know, one of the controversies around that was it was always seen as a white indigenous war, but it wasn't.

You know, we had, most of our troops were actually indigenous people.

And that war carried on for 10 years.

So there was a lot of...

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