#619: Authenticity and Live Selling in Retail
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 23 July 2024
⏱️ 43 minutes
🧾️ Download transcript
Summary
Are you curious about what it takes to pivot from one successful business to another? In today's episode, I’m excited to bring you a conversation with Stefania Colucciello, the founder of WEDideas and Coastal Bloom. Stefania’s journey from owning a silk flower business to creating a thriving boutique is nothing short of inspirational.
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Transcript
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| 0:00.0 | Business can be a lonely game, but it doesn't have to be. |
| 0:09.0 | Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek. |
| 0:16.0 | We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands, |
| 0:21.8 | along with industry experts shaping the future of our industry. I'm your host, Ashley Alderson |
| 0:26.8 | from the boutique hub, and I can't wait to chat. |
| 0:33.9 | Hey guys, welcome back to the podcast this week. I have been looking forward to this. |
| 0:38.7 | Stefania, I told you that earlier. I have been so excited to interview you because we really |
| 0:42.8 | haven't gotten to chat before and you're a part of our mastermind. And so I can't wait to |
| 0:46.9 | dig in and get to know more about your business. But from what I can see, you do things in |
| 0:52.2 | really unique ways that I think are different than some of the common |
| 0:56.2 | boutique owners that people may follow. And so I've been dying to just dig in and hear all the |
| 1:00.3 | behind the scenes things. So before we get into the nitty gritty, first, of course, thank you for being |
| 1:05.3 | here. This is amazing. And thank you for having me. Yeah. And just get started. I want to hear how you got into this. |
| 1:12.2 | Tell me your brand story. Okay, well, I'm so excited to being here. I've been looking forward to |
| 1:17.7 | this for a really long time. I feel like we do have a little bit of a different path, |
| 1:22.4 | and I come from a very different background. I'm not from this country. I was born in Argentina |
| 1:27.2 | and moved here when I was 23 years old. I do not from this country. I was born in Argentina and moved here when I was |
| 1:28.6 | 23 years old. I do come from a boutique family. My family had a brand in Argentina. So I was, |
| 1:36.9 | I lived through that and the smell of fabric, it's like embedded in my brain. The fabric being cut |
| 1:43.0 | and like threads flying and me making dolls out of |
| 1:46.9 | the little pieces of the cut out fabric is just how I grew up. But then I left it and came over here. |
| 1:52.6 | And when I came here, I spoke very little English and was completely kind of just changed a lot. |
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