#618: Working with AI to create better (not just more) content with Nick Gernert, CEO WordPress VIP

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 23 December 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

As AI increasingly generates content, is it creating a better internet—or is it quietly eroding the authenticity we value online? oday, we’re excited to welcome Nick Gernert, CEO of WordPress VIP, the enterprise CMS behind some of the biggest media and enterprise websites. With extensive experience overseeing a platform that powers millions of websites, we’ll explore how AI is transforming the digital landscape and where human creativity fits in this new paradigm. For over 20 years, Nick Gernert, CEO of Wordpress VIP, has been a key evangelist of open source technology, working across the open web to build the next generation of enterprise digital experiences. In his role as CEO of Wordpress VIP at Automattic, Nick leads the company’s overall business strategy, working with partners to expand the business and drive the commercial growth and executive adoption of Wordpress as they disrupt and lead the enterprise content management market. Before joining Automattic, Nick was an advisor to Transform’s executive team up until their acquisition by Dbt Labs, and held the title of Senior Vice President of Digital at Voce Communications. Nick holds a Bachelor of Science in Finance from the University of Central Florida’s College of Business Administration and is an Innovation Fellow at the Eugene M. Lang Entrepreneurship Center at Columbia Business School. RESOURCES WordPress VIP website: https://www.wordpressvip.com Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging, and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand
0:02.0	Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make
0:22.1	brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand.
0:27.9	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on MARTech, marketing operations,
0:33.3	and CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems,
0:39.4	an industry leader in full-stack technology services, talent services, and real-world application.
0:44.9	For more information, go to teksystems.com. Now let's get on to the show.
0:52.4	As AI increasingly generates content, is it creating a better internet or is it quietly eroding the authenticity we value online?
1:00.0	Today we're excited to welcome Nick Gerner, CEO of WordPress VIP, the enterprise CMS behind some of the biggest media and enterprise websites.
1:09.0	With extensive experience overseeing a platform that powers millions of websites,
1:13.4	we're going to explore how AI is transforming the digital landscape
1:16.4	and where human creativity fits in this new paradigm.
1:19.8	Welcome to the show, Nick.
1:21.2	Thank you. Greg, thanks for having me. It's great to be here.
1:23.6	Yeah, looking forward to talking about this with you.
1:25.8	Before we dive in, though, why don't you start by telling us a little bit about your background and your current role at WordPress VIP?
1:32.8	Sure, thanks. So look, my background is, you know, you go far enough back. I am a, I'm a web enthusiast at heart.
1:42.8	Got to, you know, the fortunate timing of growing up in the 90s when the web was a very nascent concept and got to sort of grow with and explore and fall in love with a lot of the potential of the web, which led me into a career prior to what I'm doing now in really digital agencies.
2:04.6	So largely focused on the application of the web and sort of how things evolved through social and platforms,
2:13.6	et cetera.
2:14.6	So prior to joining Automatic, I was at WordPress VIP.
	...

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