Are small tweaks in your marketing strategy costing you big wins? From email subject lines to debunking commonly-held myths, simple changes can unlock massive improvements. Today we’re exploring the art of finding small changes with big impacts in marketing with Jay Schwedelson, Founder of SubjectLine.com, CEO of Outcome Media, and host of the Do This, Not That! podcast. We’ll discuss how research-backed insights fuel his success, myths holding marketers back, and more. Jay Schwedelson is one of the top marketing experts in the U.S., renowned for providing marketers with the latest research-backed insights and best practices. As the founder of SubjectLine.com, the top free subject-line rating tool globally, Jay has tested over 15 million subject lines, helping organizations master impactful email marketing. He also founded GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, and other major marketing gatherings attracting over 50,000 attendees annually. Jay’s podcast, “Do This, Not That!: For Marketers,” consistently ranks in the top 10 of over 50,000 marketing podcasts in the U.S. and is in the top 0.5% of podcasts globally. Through his agency, Outcome Media, Jay's team executes over 40,000 marketing campaigns each year for iconic brands. He has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and is in the Hall of Fame at the University of Florida College of Journalism and Communications. With his unique blend of expertise, Jay shares super tactical tips on marketing, specifically email marketing, content marketing, and LinkedIn strategies. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company