#619: Knowing which of your marketing dollars are working, with Mike True, Prescient AI

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 27 December 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you sure you know where your marketing dollars are making the biggest impact? In an omnichannel world, pinpointing where your ad spend is most effective is tougher than ever. What if you could use AI to make it easier? Welcome to today’s episode, where we’re discussing how to optimize marketing effectiveness through Marketing Mix Modeling, AI, and predictive analytics with Mike True, CEO & Co-Founder of Prescient AI. Today, we’ll explore how to ensure your marketing dollars are delivering maximum return on investment and the role AI plays in getting it right. Mike True is the co-founder and CEO of Prescient. Prior to starting the company in 2019, Mike was responsible for helping clients of App Annie, IBM, and Oracle generate millions of dollars in revenue through the implementation of various artificial intelligence and analytics solutions. RESOURCES Prescient AI website: https://prescientai.com/ Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand
0:02.0	Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that
0:21.9	make brands successful, scalable, customer-focused, and sustainable. This is what makes an
0:26.9	agile brand. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing
0:32.7	operations, and CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems,
0:39.4	an industry leader in full-stack technology services, talent services, and real-world application.
0:45.0	For more information, go to teksystems.com. Now let's get on to the show.
0:53.0	Are you sure you know where your marketing dollars are making the biggest impact?
0:57.2	In an omni-channel world, pinpointing where your ad spend is most effective is tougher than ever.
1:02.2	What if you could use AI to make it easier?
1:04.5	Welcome to today's episode where we're going to discuss how to optimize marketing effectiveness
1:08.6	through marketing mix, modeling, AI, and predictive analytics
1:12.2	with Mike True, CEO and co-founder of Pression AI. We're going to explore how to ensure your
1:17.6	marketing dollars or delivering maximum return on investment and the role that AI plays in getting
1:22.0	it right. Mike, welcome to the show. Hey, thanks for having me, Greg. Yeah, looking forward to
1:27.1	talk about this with you.
1:28.3	Before we get started, though,
1:29.4	why don't you give a little background on yourself and your role at Prussian AI?
1:34.2	Yeah, so my name is Mike True.
1:35.4	I'm the co-founder, CEO of Pressing AI.
1:37.6	Been in the tech space since 2010, jumped around from IBM, Oracle,
	...

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