618: Spartan Races 2017 with Yemeni Mesa of KNOW Foods & Joe Di Stefano of Spartan Coaching

Mind Pump: Raw Fitness Truth

Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Exercise, Health & Fitness, Health, Fitness

4.8 • 11.8K Ratings

🗓️ 16 October 2017

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Mind Pump Crew travels to Lake Tahoe to the Squaw Valley Spartan Races World Championships. There they interview and are interviewed on 12 different podcast episodes.

In this episode, Sal, Adam & Justin speak with Yemeni Mesa of KNOW Foods & Joe Di Stefano of Spartan Coaching.

KNOW Foods is taking on the junk food industry by producing healthier versions of popular desserts and snacks.

Spartan Coaching is taking a hardcore approach to OCR certifications to make them truly legitimate.

Two very interesting interviews in one episode!

Thanks to Joe DeSena and the Spartan Races for an amazing weekend!

Check out the video on Mind Pump TV on YouTube.

How did Yemeni get his name? (5:53)
What is KNOW foods? (6:40)
What makes their foods healthy? Growth in the company? (7:56)
What is the problem with gluten? Why their products stay away from it? (12:46)
Yemeni talks about his old bodybuilding days / Going keto (14:30)
Highly palatable foods and how they make their products (30:41)
Intuitive eating and fasting (35:08)
Who does he consider a competitor? (43:25)
- Metabolic truth or metabolic disasters
Are they doing anything on the exercise side of the industry? (46:46)
Joe Di Stefano talks about Spartan coaching (47:33)
What is SGX compared to their coaching program? (52:30)
How did he gets connected with Joe De Sena (55:15)
How did they create the Spartan Race (1:00:56)
How many people do they have in their coaching program? How long does it take to get? (1:02:40)
What are the backgrounds of the top performers of these races? (1:05:23)
In the future does he see adding more obstacles to the races? (1:06:55)

People Mentioned:

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Transcript

Click on a timestamp to play from that location

0:00.0	If you want to pump your body and expand your mind, there's only one place to go.
0:06.0	Mind up, mind up with your hosts.
0:09.0	Salda Stefano, Adam Schaefer, and Justin Andrews.
0:13.0	Oh, here we are. We are. We are slowly putting our headphones on, getting in the mic, except you are.
0:19.0	These are getting interesting.
0:20.0	We're done texting, and we are here at the Spartan World Championship in America.
0:24.0	2017, excited to do something. I think we would have knocked out 14 interviews or so in four days.
0:29.0	Oh, at least something crazy. Something crazy.
0:32.0	We did something a little special for you guys today. We've never done this where we actually have combined two short interviews.
0:40.0	So they're about what, 20, 30 minutes apiece.
0:42.0	It's a one, two punch. You get to hear two very interesting individuals.
0:47.0	We have Yemeni messa from now foods, or excuse me, no foods. Always pronounced that wrong.
0:53.0	They're a grain-free food company or product. So they make those cookies that we actually got some samples of them.
1:00.0	They're non-GMO, grain, gluten-free, low glycemic index, alternatives to traditional grain-based foods.
1:06.0	They're basically really delicious treats that are alternatives to the not as healthy.
1:11.0	They're addressing the junk food market in a different way.
1:14.0	We have a great conversation with them. We talked to them about engineering food so that it tastes incredible and what that means.
1:21.0	We're fighting fire with fire when we're talking about the food industry. We talk about his past and bodybuilding. It's a really interesting episode.
1:28.0	This was really interesting because we weren't ready for it. They were kind of all over the place with the different interviews.
1:33.0	You wasn't ready for us either.
1:34.0	We sat down. You guys get a chance to hear an interview. We did not even know who he was. He sits down at the desk.
1:40.0	We put our headphones on and you guys actually get to listen to this conversation. Go from there.
	...

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