Claire Lauer, we are here today on our on-air coaching call. I'm so excited. Me too. Well, what do you want to

dive into and work on today? So unlike, you know, like some people that enter the program,

I have been in my niche. I niche down two and a half years ago. I decided to niche into working

with full service photographers, luxury photographer market,

offering full service done for you content marketing. It's been great, honestly, for my business.

I love the niche. It has worked really well. However, recently, it has not been working so well.

There are some external factors at play that I want to just,

you know, mention. There are. Yeah, that's impacting your ideal client, right? Yeah. And their ability

to invest in their business. Yes. Yeah, share those. What's happening? Yes. So a couple of external

factors. And it's a trickle-down effect now that I'm talking through it. Like, it's an election year,

which I don't exactly know how that totally affects business,

but it does.

Every election cycle, you know, people tight, they tighten their purse strings, you know.

It creates uncertainty in our world and in our, in the marketplace and it impacts all business.

It could has the potential to impact many businesses.

And so I would say at a minimum, that level of like large scale uncertainty of the future

for years, like what's going to happen from 25 on, that impacts people in general.

And when we feel uncertain, think about what all that brings up in you as a person in your

body. I'm getting a little anxious as we're talking about it. I know. Just because of the uncertainty,

not knowing what the direction is. That's how election years can impact us. While we're talking about

this, you know, one of the things that we do sometimes in Six Figures Lab and in CO-Chicks is we do a

SWAT analysis.

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