Elizabeth, we're talking about pricing today.

Yes.

This question comes up a lot in our coaching conversations.

And it's hard.

Pricing is hard because people want there to be a magic formula and they think there is.

They think that everybody else has a magic formula. But when you're pricing services especially,

there is not an exact formula. You want to make sure that overall you're covering your costs.

But let's get started. Let's let's have this conversation about pricing. I think it's going to be so

helpful today to so many people. Yes. And I think one of the things that we see is it also,

any mindset issues you're already dealing with are going to show up when it comes to pricing.

So today I've pulled some of the questions. These are exact questions that came up in coaching

calls around pricing, and they are

ones particularly where mindset is probably creeping in to their pricing challenges. Each month,

just to share a little bit about what we're doing in Six Figures Lab each month, we have a call

that we call a laser coaching call with you, and everyone submits their questions ahead of time.

And then when we get on that call, it's a 90-minute call and just rapid fire.

Sometimes you bring people on to ask some follow-up questions.

So I've pulled some.

We'll go through it just as if we were on that call.

How does that sound?

You're so good at keeping people anonymous that I

usually don't know who you're talking about. So it's fun. But yeah, let's do that because I think it

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