616: The Black Friday Playbook We’re Using This Year

The My Wife Quit Her Job Podcast With Steve Chou

[email protected]

Marketing, Business, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 24 November 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding. If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you. What You’ll Learn Strategies to maximize your Black Friday deals How to avoid sacrificing your margins How to not cheapen your brand over the holidays […]

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Transcript

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0:00.0	Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business.
0:06.8	In this episode, Tony and I share everything we've learned about running Black Friday sales that actually make money instead of killing your margins.
0:13.7	We break down the exact strategies we're using this year in our own e-commerce stores to build hype without discounting the brand.
0:20.0	But before we begin, I want to let you
0:21.7	know that tickets for Sellers Summit 2026 are now on sale over at Cellarsummit.com. And if you sell
0:26.9	physical products online, this is the event that you should be at. Unlike most e-commerce
0:31.2	conferences that are filled with high-level fluff and inspirational stories, Cellar Summit
0:35.4	is all about tactical step-by-step strategies you can actually use in your
0:39.0	business right away.
0:40.3	Every speaker I invite is in the trenches, people who are running their own e-commerce
0:43.8	stores, managing inventory, dealing with suppliers, and scaling real businesses.
0:48.0	No corporate execs and no consultants.
0:50.5	Also, I hate large events, so I intentionally keep it small and intimate.
0:54.6	We cap attendance at around 200 people people so you can actually have real conversations and connect
0:59.2	with everyone in the room.
1:00.6	We've sold out every single year for the past nine years, and I expect this year to be no
1:04.4	different.
1:05.1	It's happening April 21st to 23rd in Fort Lauderdale, Florida, and if you're doing over
1:09.8	$250K or $1 million in revenue,
1:12.5	we also offer a private mastermind for high-level sellers. Right now, tickets are the cheapest
1:17.3	that we're going to be. So if you want in, go over to Sellersummit.com and grab your ticket.
1:30.3	Welcome back to the My Wife Quitter Job podcast. Can't believe it's the end of the year.
	...

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