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The My Wife Quit Her Job Podcast With Steve Chou

615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon

The My Wife Quit Her Job Podcast With Steve Chou

[email protected]

Marketing, Business, Entrepreneurship

4.81.4K Ratings

🗓️ 12 November 2025

⏱️ 47 minutes

🧾️ Download transcript

Summary

In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably. We dive into how his team built a loyal community around American craftsmanship, the marketing tactics that fueled their explosive growth, and what it really takes to win as a DTC brand today. What You’ll Learn The secret sauce behind Montana Knife Co’s Shopify success How they […]

The post 615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon appeared first on MyWifeQuitHerJob.com.

Transcript

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0:00.0

Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business.

0:06.6

Now, in this episode, I have Brandon Harrowho, who is the VP of an eight-figure made in the USA brand called Montana Knife Company.

0:13.8

And if any of you out there listening are doubting that you can create an eight-figure brand without Amazon, this is the episode for you, because this

0:21.6

company has been killing it with Shopify from day one. But before I begin, I want to let you

0:26.3

know that tickets for Sellers Summit 2026 are now on sale over at Cellarsummit.com. And if you

0:31.4

sell physical products online, this is the event that you should be at. Unlike most events

0:36.1

that are filled with high-level fluff

0:37.6

and inspirational stories, Cellar Summit is all about tactical, step-by-step strategies you can

0:42.8

actually use in your business right away. Every speaker I invite is deep in the trenches,

0:47.7

people who are running their own e-commerce stores, managing inventory, dealing with suppliers,

0:51.8

and scaling real businesses. No corporate execs and no

0:55.2

consultants. Also, I hate big events, so I intentionally keep it small and intimate. We cap attendance

1:01.1

at around 200 people, so you can actually have real conversations and connect with everyone in the

1:06.0

room. We've sold out every single year for the past nine years, and I expect this year to be no

1:10.8

different.

1:11.5

It's happening April 21st to 23rd in Fort Lauderdale, Florida.

1:15.2

And if you're doing over $250K or $1 million in revenue, we also offer a private mastermind for higher-level sellers.

1:22.7

Right now, tickets are the cheapest they're ever going to be.

1:25.2

So if you want in, go over to seller summit.com and grab your ticket.

1:29.0

Now on to the show.

1:36.7

Welcome to the My Wife Cuderjop podcast.

1:38.9

Today I'm excited to have Brandon Harrahoe on the show.

...

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