4.8 • 1.4K Ratings
🗓️ 12 November 2025
⏱️ 47 minutes
🧾️ Download transcript
In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably. We dive into how his team built a loyal community around American craftsmanship, the marketing tactics that fueled their explosive growth, and what it really takes to win as a DTC brand today. What You’ll Learn The secret sauce behind Montana Knife Co’s Shopify success How they […]
The post 615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon appeared first on MyWifeQuitHerJob.com.
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| 0:00.0 | Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. |
| 0:06.6 | Now, in this episode, I have Brandon Harrowho, who is the VP of an eight-figure made in the USA brand called Montana Knife Company. |
| 0:13.8 | And if any of you out there listening are doubting that you can create an eight-figure brand without Amazon, this is the episode for you, because this |
| 0:21.6 | company has been killing it with Shopify from day one. But before I begin, I want to let you |
| 0:26.3 | know that tickets for Sellers Summit 2026 are now on sale over at Cellarsummit.com. And if you |
| 0:31.4 | sell physical products online, this is the event that you should be at. Unlike most events |
| 0:36.1 | that are filled with high-level fluff |
| 0:37.6 | and inspirational stories, Cellar Summit is all about tactical, step-by-step strategies you can |
| 0:42.8 | actually use in your business right away. Every speaker I invite is deep in the trenches, |
| 0:47.7 | people who are running their own e-commerce stores, managing inventory, dealing with suppliers, |
| 0:51.8 | and scaling real businesses. No corporate execs and no |
| 0:55.2 | consultants. Also, I hate big events, so I intentionally keep it small and intimate. We cap attendance |
| 1:01.1 | at around 200 people, so you can actually have real conversations and connect with everyone in the |
| 1:06.0 | room. We've sold out every single year for the past nine years, and I expect this year to be no |
| 1:10.8 | different. |
| 1:11.5 | It's happening April 21st to 23rd in Fort Lauderdale, Florida. |
| 1:15.2 | And if you're doing over $250K or $1 million in revenue, we also offer a private mastermind for higher-level sellers. |
| 1:22.7 | Right now, tickets are the cheapest they're ever going to be. |
| 1:25.2 | So if you want in, go over to seller summit.com and grab your ticket. |
| 1:29.0 | Now on to the show. |
| 1:36.7 | Welcome to the My Wife Cuderjop podcast. |
| 1:38.9 | Today I'm excited to have Brandon Harrahoe on the show. |
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