616: Simplifying Your Marketing To-Do List: Here’s Where to Focus First

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 9 November 2022

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Marketing is confusing and overwhelming because we listen to ALL of the things we should be doing and chances are, if you’re just starting out – or even if you’re established, you’re walking around with some guilt or shame in feeling like you KNOW what you need to do but you either don’t know HOW to do it or don’t have the bandwidth to do it all. Let me take you back over a decade to one of my business courses in college where they taught us the four P's: product, price, place, and promotion. I literally remember learning about these “p’s” sitting next to Drew in a course and when I think about knowing how and where to market your business, it’s important we take these four p’s into account. I’m going to let you establish your product and price – I have a few good episodes on pricing strategies, and we’re going to focus on place and promotion in today’s episode! Are you ready to dive on in as we talk about what to focus on first in your marketing? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/focusfirst

Transcript

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0:00.0	So when I think about marketing super simplified, I think you have two objectives.
0:05.5	First, pick the channel that you can show up on with ease and consistency.
0:09.9	Point one and two, how can you leverage whatever you're growing there to point to your email list?
0:15.6	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing, numbers,
0:21.3	and helping you to navigate both the messy and the magical seasons of this thing called life.
0:25.9	I'm a small town mama who took a $300 camera, grew a successful photo biz, and now I work
0:31.0	from home in Rema 7 figure online business.
0:33.6	I teach you the tried and true secrets to building a career you adore.
0:37.5	Shia away from the real talk?
0:38.9	No way.
0:39.9	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:44.0	Think of this as your one stop shop for happy hour with a gal pal mixed with business school.
0:48.5	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged
0:52.3	while you learn.
0:53.5	This is the Gold Digger Podcast.
0:56.1	I want to set the scene for you.
0:58.5	Okay, envision me in sweatpants with wet hair that smells like chlorine sitting in the
1:05.7	back of a class.
1:06.7	I had on my swim jacket.
1:09.5	We all had these really cool like Nike jackets next to Drew who was just my friend and we
1:17.5	were learning about these principles of business.
1:22.5	I was thinking about this the other day which inspired this episode.
	...

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