615: Building a Product-Based Business that Can Survive Any Season

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 7 November 2022

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Where are my product-based business owners at? I know the community of makers and creators listening to this show is a mighty one, so I am thrilled to welcome two expert voices in the product-based space to speak to the unique challenges and opportunities that come with launching and growing a business around a physical product. Jacqueline Snyder and Minna Khounlo-Sithep are the combined force behind The Product Boss Podcast. Together their goal is to change the landscape of product entrepreneurship and help product-based entrepreneurs grow and scale their businesses in an ever-changing landscape. In this conversation, Jacqueline and Minna are sharing their insider tips for leveraging the product-based space, how to prepare for business seasons (like big retail holidays), their philosophy for discounting and sales, and advice for getting the most out of your email marketing efforts. Ready for this chat with the Product Boss ladies themselves? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/productboss

Transcript

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0:00.0	I know we're the product boss and our love languages product business, but it's more
0:05.5	than your product.
0:06.5	So when you're looking at standing out in the market or having customers stick with you,
0:12.2	it really is about everything around the product.
0:15.3	It's the spin that you put on it.
0:17.5	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,
0:22.8	and helping you to navigate both the messy and the magical seasons of this thing called
0:26.9	life.
0:27.9	Small-town Mama who took a $300 camera, grew his successful photo biz, and now I work
0:32.5	from home in Rema 7 figure online business.
0:35.1	I teach you the tried and true secrets to building a career you adore.
0:39.0	Shia away from the real talk?
0:40.6	No way.
0:41.6	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:45.6	Think of this as your one-stop shop for happy hour with a gal pal mixed with business
0:49.5	school.
0:50.5	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged
0:53.8	while you learn.
0:55.0	This is the Gold Digger Podcast.
0:57.9	Here are my product-based business owners at.
1:00.3	I know the community of makers and creators listening to this show is a mighty one, so
1:05.1	I am thrilled to welcome two expert voices in the product-based space to speak to the
	...

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