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The My Wife Quit Her Job Podcast With Steve Chou

614: The Hidden Rules of Brand Deals That Influencers Never Talk About

The My Wife Quit Her Job Podcast With Steve Chou

[email protected]

Marketing, Business, Entrepreneurship

4.81.4K Ratings

🗓️ 7 November 2025

⏱️ 43 minutes

🧾️ Download transcript

Summary

In this episode, Toni and I unpack the lesser-known realities of brand partnerships.  We talk about what actually happens behind the scenes and why some collaborations work while others fall flat. We discuss the unspoken expectations and trade-offs so you can navigate deals more confidently and make better long-term decisions. What You’ll Learn The pros and cons of doing brand deals How to have smoother brand collabs Where and how to get brand deals Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a […]

The post 614: The Hidden Rules of Brand Deals That Influencers Never Talk About appeared first on MyWifeQuitHerJob.com.

Transcript

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0:00.0

Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business.

0:06.1

Now, in this episode, Tony and I share our experiences and everything we know about doing brand deals as an influencer.

0:12.6

But before we begin, I want to let you know that tickets for Cellar Summit 2026 are now on sale over at cellarsummit.com.

0:18.9

And if you sell physical products online, this is the event

0:21.8

that you should be at. Unlike most events that are filled with high-level fluff and inspirational

0:26.4

stories, Cellar Summit is all about tactical step-by-step strategies you can actually use in your

0:31.3

business right away. Every speaker I invite is deep in the trenches, people who are running their

0:35.9

own e-commerce stores, managing inventory, dealing with suppliers, and scaling real businesses.

0:40.7

No corporate execs, no consultants.

0:43.3

Also, I hate large events, so I intentionally keep it small and intimate.

0:47.4

We cap attendance at around 200 people, so you can actually have real conversations and

0:51.5

connect with everyone in the room.

0:53.4

We've sold out every single year

0:54.9

for the past nine years, and I expect this year to be no different. It's happening April 21st

0:59.7

to 23rd in Fort Lauderdale, Florida. And if you're doing over $250K or $1 million in revenue,

1:05.8

we also offer a private mastermind for high-level sellers. Right now, tickets are the cheapest they're ever going to be.

1:11.9

So if you want in, go over to Sellers Summit.com and grab your ticket.

1:15.4

Now, on to the show.

1:24.0

Welcome back to the My Wife Quitter Job podcast.

1:26.8

Today we're going to be talking about how to make good decisions as an influencer when it comes to brand deals, affiliate deals, and sponsorship deals.

1:36.3

So I have a funny story, speaking of influencers.

1:39.3

Okay.

...

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