Today we've got back on the show for a record-setting sixth episode, The Beard Guy Norm,

for a talk on a wide variety of subjects, including ways to save thousands of dollars on logistics,

unique AI tools, and even being an Amazon influencer.

How cool is that? Pretty cool, I think Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am our host Bradley Sutton and this is the show.

That's a completely BS free unscripted and unrehearsed,

organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And I'm not sure if this is a record, but Norm is back here for the fifth time, I think, maybe only one or two people we've had five times because, you know, we have guests on once per year, and the show's only been around for five years. So, you know, by definition, it's not

like somebody could have been here on here 10 times. But I was looking at my notes from Mel and actually

there was one time where we had such a long episode that I split it into two. So actually,

this is kind of like your sixth episode. Now that I know for sure is a record because I don't think

I've given anybody else two episodes. So you have officially, the guest with the most appearances all

time on the serious sellers podcast. Wow. Now, that is an honor. There we go. And also,

I see, speaking of honors, you've got the billion dollar dream 100, uh, flat, uh, plaque. I got one

of them. Yep. I pulled on. I don't think we can wear these people don't

understand how heavy this is this thing weighs like 10 pounds if i would put this on my neck during

this uh during this episode that's not going to i had you know we all had to do it but try to bring

that back in a suitcase you know it almost makes you you can't get on because it's too heavy all All right. So, guys, if anybody wants more of Norm's backstory, we're not going to, he's got an interesting one. Write down some of these episodes. I've got it here, 80 to 11, 327, and then that two parter I mentioned is 460 and 461. We have talked over the years about such a wide variety of topics that probably I don't

talk about with anybody else from Amazon Post to press release, Google My Business, your

business profile we've talked about.

Last time we went a little bit deeper into the Google Business profile.

We talked about Amazon Live and how you're becoming an influencer. So first of all, let's just catch up with some of the other stuff. Like, what has been your focus like of the last year? Like you're still doing the Amazon influencer thing? Are you doing, you know, you've got, I know you've dabbled in sourcing. You've been an expert in all these things that we've been talking about press releases. What would you say has been your main top two or three things in the last year or so?

Well, the big thing is the new warehouse. So Afilabi and I, Afilabi Orocon and I have a company called

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