613: How Content Creation Can Help Your Business Survive Anything

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 31 October 2022

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

When actress Shay Mitchell launched her travel brand BÉIS in 2018, travel was not laden with the nuanced challenges it is today in a recovering pandemic world. When 2020 hit, President of BÉIS Adeela Hussain Johnson worked side by side with Shay to navigate the big upheaval in their space – if people weren’t traveling, if people couldn’t travel, what did the business need to do to adapt? It’s a question they answered together, and answered really, really well. From idea conception to launching, building and running BÉIS, Adeela and the small but growing team at BÉIS have shifted, modified, and adapted their products, content marketing, and strategies to almost pandemic-proof the brand, despite its foundation in the travel space. Adeela is here to talk about content marketing and the strategies you can use in your own business, whether you’re a product- or service-based brand, as well as the changing role of influencers and how your brand can carve out a niche in a crowded market, even if you’re not a big celeb. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/adeela

Transcript

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0:00.0	There was a little bit of luck there, you know, we could have never expected this to happen,
0:05.7	but we had built the business to be as diverse as we could at the time that we were living
0:11.3	it.
0:12.3	And that gave us legs that really helped us weather that early storm.
0:17.0	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,
0:22.4	and helping you to navigate both the messy and the magical seasons of this thing called
0:26.6	life.
0:27.6	Small-town Mama who took a $300 camera grew a successful photo-biz and now I work from
0:32.4	home in Rema 7 figure online business.
0:34.7	I teach you the tried and true secrets to building a career you adore.
0:38.6	Shia away from the real talk?
0:40.2	No way.
0:41.2	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:45.2	Think of this as your one-stop shop for happy hour with a gal pal mixed with business school.
0:49.7	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged
0:53.4	while you learn.
0:54.7	This is the Gold Digger Podcast.
0:57.5	When actress Shia Mitchell launched her travel brand base in 2018, travel was not laid
1:03.6	in with the nuance challenges it is today in a recovering pandemic world.
1:08.4	When 2020 hit, President of base, Adela Hussein Johnson worked side by side with Shia to navigate
1:14.7	the big upheaval in their space.
1:17.0	If people weren't traveling or if people couldn't travel, what did the business need to do
	...

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