612: A Website Refresh for When You’re Short on Time

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 26 October 2022

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

About once a year, I get the pull to do a website overhaul — or at the very least, a detailed refresh. I feel like it’s important to evaluate our marketing materials regularly and make sure they all still fit our current vibe, style, and business trajectory. This year, I wanted my website to match the energy I’m feeling after welcoming our second daughter last year and launching my book this year: bright, fun, free. Between the book, the baby, and the new house, this year was a big one, so we asked ourselves: How do we freshen up my home on the web to reflect all this newness? In this episode, I’ll take you through my website refresh process and convince you to take another look at your own website to ensure your followers are landing somewhere that aligns with who and where you are currently. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/websiterefresh

Transcript

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0:00.0	When you do this analysis when kind of peel back the layers especially when it comes to
0:05.3	your website, you are able to kind of see does the tone and the quality you reflect where
0:11.1	I am and who I am currently.
0:13.5	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers
0:18.4	and helping you to navigate both the messy and the magical seasons of this thing called
0:22.7	life.
0:23.7	I'm a small town mama who took a $300 camera, grew a successful photo biz and now I
0:28.1	work from home in Rema 7 figure online business.
0:30.9	I teach you the tried and true secrets to building a career you adore shy away from the
0:35.4	real talk.
0:36.4	No way.
0:37.4	Money, hardship, growth, loss and marketing are all topics we discuss here.
0:41.4	Think of this as your one stop shop for happy hour with a gal pal mixed with business school.
0:45.9	Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged
0:49.6	while you learn.
0:50.9	This is the Gold Digger Podcast.
0:53.6	I'm laughing as I sit down just thinking about how many iterations this podcast has been
0:59.0	through in the years and I texted Drew he's going to pick up Coco from school and I was
1:05.2	like can you please drive slowly home because I'm about to record a podcast.
1:09.6	So we'll see if we can get through this episode without an amazing three and a half year old
1:15.7	interrupting us and getting very excited to tell me about her day at Montessori School.
1:21.5	But today's episode is all about websites and this is one of my favorite topics.
	...

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