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Built by Business: Amazon FBA, E-Commerce, Brand Building

#61 - How to Find the Best Keywords for Your Product Listing

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Business, Entrepreneurship, Marketing

4.9816 Ratings

🗓️ 21 June 2021

⏱️ 27 minutes

🧾️ Download transcript

Summary

Keywords are important for your product title, key features, and description on your product listing, but they are not the most important thing in the world. Don't stress too much about them, however, they are important to use wisely. In this episode, we'll talk about 2 really good strategies for finding keywords to optimize your listing.

 

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Transcript

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0:00.0

Baby Blinket comma, baby blanket, buy baby blankets because you'll love this baby blanket.

0:05.0

If you buy this baby blanket, Amazon product pages are not like blogs, or I should say, they're not like 2002 blogs where you could just copy and paste the keyword dog bandana 50 billion times and then you would rank higher because it's listed more. No, you don't need to repeat.

0:19.0

In fact, Amazon specifically states do not repeat keywords. You only need to add a keyword one time.

0:32.8

Welcome back to Selling on Amazon with Andy Isman. This episode, we're going to talk about

0:37.5

how to find the best keywords for your product listing. This comes from lesson 39 of my guide,

0:44.5

$0 to $200,000 in our first year selling on Amazon, 67 lessons learned. Again, this is lesson

0:50.6

number 39. So if you already have the ebook, you can go there for a quick little

0:54.8

reference of some notes and thoughts and things. But we're going to dive much, much deeper in this

0:59.0

episode on how to find the best keywords for your product listing. Now having good keywords on your

1:06.7

product title, your key features, your description, and even on the back end can be very,

1:12.7

very important. However, it's not, I would say it's not necessarily as important as everyone

1:18.8

makes it out to be. I've seen a lot of content online on YouTube and other places of people

1:24.1

really stressing over the keywords, thinking that, you know, this keyword or that keyword

1:28.5

is going to totally change their brand or their business. I would say from an organic standpoint,

1:35.5

yes, it's important, but it's not as important as some people make it out to be. The place where

1:41.3

keywords can be extremely important are in your Amazon advertising.

1:47.1

And that's a topic for a totally different day on how to find keywords to advertise with.

1:52.5

But we're going to talk about some ways that you can find really good keywords to include in your product listing.

1:56.7

Like I said, it's important, but not the most important thing in the world with your Amazon business.

2:03.1

Now, I'm going to talk about two different strategies for doing this.

2:06.7

The first one is through Jungle Scout.

2:09.9

So if you don't already have Jungle Scout, the bottom line is it's a must have.

...

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