For most products, a lot of products that I see, I like the strategy of having only one type of variation under each listing.

The question that I would invite you to consider is think like your customer and ask yourself the question.

When your customer is shopping for your product, what is the most important feature they're looking for?

You're listening to another episode of Selling on Amazon with Andy Isam.

Should I create separate product listings for all my variations or put them all under the same listing?

This question comes from lesson 38 of my guide.

Zero to $200,000 in our first year selling on Amazon, 67 lessons learned.

So if you already have the guide,

this is coming from lesson 38.

If you don't already have the guide,

I highly recommend you pick it up

if you are serious about launching your own brand on Amazon.

I talk about every single aspect of our business in that e-book, all the different components

and strategies and things that you need to know about launching your brand on Amazon. If you are selling

a product that has variations, meaning potentially different colors of the same product, different designs,

different sizes, different bundles, different combinations, all sorts of different things.

If you have variations for your product, the question will come up, should I put each of those

different variations as their very own

product listing? Or should I put them all under the same product listing? Now, I have my own

theory on this, and this is definitely up for debate. I'm not telling you that this is the only

right way to do this, because I've seen hundreds of sellers do it the other

way and I've seen sellers do it my way and both can find success. However, I do have a theory

...