609: Lisa Haude: Rebranding to Express Who You Really Are

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 3 November 2020

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today with Lisa Haude: Lisa Haude founded Paradigm Design Group in 2001. In 2020, Lisa rebranded her Houston six-person hospitality design firm to become PDG Studios and created a new luxury residential design division named Bella’s Studio. Put yourself in Lisa’s shoes. You are revving up for a big rebrand, and then the unthinkable happens. You find yourself in the midst of a global pandemic! Lisa’s story is like so many designers and business owners in the year 2020. It is a story of the dedication and resilience of a business owner in the face of unexpected, and unprecedented events. You’ll want to hear what prompted her rebrand, what she did about launching her new divisions once the pandemic hit, and what guided her through it all. More About Lisa Haude: Lisa A. Haude founded PDG Studios (formerly Paradigm Design Group) in 2001 and continues to prove that she is one of the top industry leaders in her field. A storyteller in her own right, Lisa creates truly one-of-a-kind spaces that speak authentically to the lifestyles and cultures of the clients PDG Studios designs for, celebrating unique histories all around the US. Known for her creative and unique approach to design, as well as her admirable ability to lead her team with grace, she and her team create memorable spaces that evoke beauty, luxury and comfort, and a sense of familiarity, seamlessly bridging the gap between hospitality and home life. Connect with Lisa Haude: Website Instagram Facebook Pinterest What's New with LuAnn Nigara: Luannlive.com luannnigara.com/launch eileenbhahn.com/designers www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business - The Power Talk Friday Experts LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast A Big THANK YOU to These Podcast Sponsors: Mydoma Studio brings you orders, invoices and online payments, design packages, product sourcing, time tracking, and even a client portal. Go to mydomastudio.com/awelldesignedbusiness to start your free trial. Jaipur Living offers the finest handmade rugs in a variety of price points. Jaipur Living is committed to the craftsmanship and artfulness of handmade rugs, and to keeping the age-old art alive. Register here to become a design partner.

Transcript

Click on a timestamp to play from that location

0:00.0	Are you looking to build an exceptional team? Our hiring toolkit bundle at Luannigara.com
0:06.6	forward slash store is your comprehensive source for success. Craft compelling job descriptions,
0:13.8	know the right interview questions to ask, and implement a thorough evaluation process so you
0:19.0	get the right person. These were developed in collaboration
0:22.0	with my cousin Eileen Hahn and based on her 40 years of experience in building exceptional
0:27.2	teams, plus my insights from 1,000 plus interviews, our toolkits are tested and proven. Whether you're
0:35.0	scaling from 1 to 3 or from three to ten or from ten to
0:38.5	twenty, the hiring toolkit bundle provides the guidance that you can use to plan your
0:44.5	hiring strategy effectively. Go to Luannigara.com forward slash store and invest in your success
0:51.7	by investing in the success of your team.
1:07.0	Welcome to a well-designed business. My name is Luann Nigara, and I'm so glad you found this podcast.
1:13.1	Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up.
1:19.0	So I know and I understand the challenges you face in running your interior design business.
1:24.7	I also know that your talent alone isn't enough to ensure your success.
1:30.2	So on this podcast, we talk about strategies and practical steps that help you grow your business.
1:36.6	But make no mistake about it, we have our share of fun here too, mix in with those aha moments that I love so much.
1:43.7	This isn't fluff. Nobody has time for that.
1:46.5	Whether you are a new interior designer or a season designer, I am here to help you create and to
1:52.4	manage the kind of interior design firm that you dream of. It's straight talk and it's action.
1:58.1	Are you ready? Let's get started.
2:05.1	Hi, welcome to a well-designed business. Today,
2:11.0	Lisa Howdy is back on the show with me. Lisa Howdy founded Paradigm Design Group way back in 2001. Then in 2020, Lisa rebranded her Houston six-person hospitality design firm to become PDG Studios.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from LuAnn Nigara, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of LuAnn Nigara and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.