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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

606. The 5 Lead Gen, Sales and Client Contract Questions You Didn’t Even Know You Had

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6667 Ratings

🗓️ 16 January 2025

⏱️ 21 minutes

🧾️ Download transcript

Summary

Different style of episode but one we think you'll find really valuable (let us know if you do!) and that is answering questions from coaches just like you on topics around lead generation, sales, client contracts, leadership, and more!

 

Time Stamps:

 

(1:54) Advice On Cold Outreach and Lead Generation

(6:32) Letting Client’s Out of Contracts

(9:34) Sales Follow Up Call Question

(12:19) Lead Generation Questions

(14:54) Team Members Quitting

(16:24) Our IFCA Employee Turnover Example This Year

(18:04) Lead Generation and Going Viral

----------

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Transcript

Click on a timestamp to play from that location

0:00.0

I'm worried about how this is going to look for the rest of my team who have not in regular

0:03.7

communication with, such as the coaches. I'm concerned this will promote gossip around my leadership.

0:09.2

And here's the advice I gave. I said, well, the best way through this is direct communication

0:12.8

and creating the narrative yourself. When you're experiencing any leadership turnover,

0:16.9

important team members, they need to hear it from you because they need to be reassured that

0:20.9

ultimately this is a good thing for the business and what the plan is moving forward.

0:26.8

Hi guys. Welcome back to the FitBiz podcast. So in today's episode, I'm going to be answering a

0:32.1

few questions for you straight from our IFCA community. And the reason I thought to do this is because some of the

0:39.6

most value that I've gotten out of mentorships is witnessing other people's experience in the,

0:46.5

in the container. And this is coming from an introvert, someone who's like, just tell me what to do.

0:53.8

I don't want to like be on these group

0:55.7

calls. I don't want to be in the community. I just want to grow up my business. And you might feel

1:00.6

that way too. But I encourage you that if you sign up for something like IFCA or if you are in a

1:06.5

container, to just utilize that because you can learn so much from others' experiences and

1:11.7

others' mistakes. And sometimes, like, questions are asked that you didn't even know that you

1:15.7

had. Oftentimes that's the case for me. And so it's really beneficial. So I picked out probably

1:22.7

six different questions, ranging from lead generation, having DM conversations, leadership, sales,

1:31.4

pretty much we're going to be all over the board on this podcast, but I just want to show you

1:34.3

just some examples of like good questions in our community recently and then how they were

1:39.8

answered. So we'll kick off with this first one, which is more lead generation, lead nurture focused.

1:46.0

And so this person had asked, hey, what have you guys found to be some good conversation starters for DM outreach when you don't have a ton of people raising their hands on posts, stories, etc.

1:55.0

heavily working on DM outreach right now and so many new conversations a day, I feel they feel a lot like cold

...

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