Today, we talked to a seller who just a couple of years ago was an eight-figure seller on Amazon,

but then some things happened that caused he and his partner to lose millions of dollars

and have their Amazon sales go to zero.

He's going to tell us what we need to avoid so that doesn't happen to us.

How cool is that? Pretty cool, I think.

Hello everybody and welcome to another episode of the series sellers podcast by Helium 10.

I'm our host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed. Organ organic conversation about serious strategies or serious sellers of any

level in the e-commerce world.

And we've got a guest that, I don't know how long I've been doing this podcast, maybe five years,

almost six years, that I've been trying for just about that long to get on the show.

And then we ran into each other at Amazon Accelerate.

And he says, you know what?

I think I'm finally ready.

Brian, welcome to the show after all this time. Thanks, Bradley. It has been a couple years. I kept repulsing your invitations for many years. It's not how many times you were denied, but the one time that you said, yes, that's what matters. And I was like, let's schedule this before you change your mind again. You are in Atlanta still? Yes, correct. Is that where you were born and raised? No, born and raised in Pennsylvania, South Central, PA, York, PA. And where did you go to university? Undergrad at Penn State, graduate at Gannon. Nittany Lions. Yes, right. Yeah. And then I actually spent a year in England as a junior in college.

So I was on the five-year program.

What did you, what was your major? Electrical engineering. Did you get into that field upon graduation?

Yeah, four years. And then I had an epiphany, which was basically, there's not many engineers running companies. And if I wanted to

eventually run a company, I should make a transition into something other than engineering.

So I moved in international sales. And it moved to Atlanta in 2000 and sell into a marketing

job a couple years later and did basically what private label business is,

but I did it in a wholesale manufacturer for wholesale in the air conditioning

refrigeration space.

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