Welcome back to the podcast, the show where I cover all the latest strategies and current events

related to e-commerce and online business. In this episode, we're going to get real about what

it's like selling on Amazon right now. Everyone loves to brag about screenshots and seven-figure

revenue numbers, but the truth is, selling its scale in 2025 is messy. Fees are higher, competition

is tougher, and if you're not careful,

Amazon will eat your margins alive. That is why I brought on Bernie Thompson. He's in the trenches,

running a big Amazon business, and instead of drowning in the chaos, he's been using AI to take

back control. We'll talk about how he's automating the grind, making smarter decisions,

and actually

staying profitable in a space where most people are just spinning their wheels. But before we

begin, I want to let you know that tickets for Cellar Summit 2026 are now on sale over at

seller summit.com. And if you sell physical products online, this is the event that you should be at.

Unlike most e-commerce conferences that are filled with

high-level fluff and inspirational stories, Cellar Summit is all about tactical step-by-step

strategies you can actually use in your business right away. Every speaker I invite is in the trenches,

people who are running their own e-commerce stores, managing inventory, dealing with suppliers,

and scaling real businesses. No corporate

execs, no consultants. Also, I hate big events, so I intentionally keep it small and intimate.

We cap attendance at around 200 people, so you can actually have real conversations and connect

with everyone in the room. We've sold out every single year for the past nine years, and I expect

this year to be no different.

It's happening April 21st to 23rd in Fort Lauderdale, Florida, and if you're doing over $250k or $1 million in revenue, we also offer a private mastermind for higher-level sellers.

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