605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer
The My Wife Quit Her Job Podcast With Steve Chou
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4.8 • 1.4K Ratings
🗓️ 3 September 2025
⏱️ 59 minutes
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Summary
In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we’re tackling a hard truth: 99 percent of ecommerce content fails to drive sales or even get noticed. Chris breaks down why most brands get content wrong, the mistakes that are costing them growth, and the exact strategies that are working in 2025. What You’ll Learn Why Most Ecommerce Content Falls Flat What […]
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Transcript
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| 0:00.0 | Welcome back to the podcast, the show where I cover all the latest strategies and current events |
| 0:03.9 | related to e-commerce and online business. In this episode, I am joined by Chris Schaefer, a long-time |
| 0:09.7 | friend of the show who always brings a fresh, no-fluff perspective on what is working right now. |
| 0:15.3 | Chris is known for getting his hands dirty, testing strategies himself, and sharing insights from |
| 0:19.5 | the trenches. With AI, TikTok shop, and social media |
| 0:22.7 | reshaping the game, we are breaking down exactly how to build a content strategy that drives |
| 0:27.6 | growth in 2025 and beyond. But before we begin, I want to let you know that tickets for Seller |
| 0:32.7 | Summit 26 are now on sale over at SellerSummit.com. And if you sell physical products online, this is the event that you should be at. |
| 0:40.6 | Unlike most conferences that are filled with high-level fluff and inspirational stories, |
| 0:45.3 | Cellar Summit is all about tactical, step-by-step strategies you can actually use in your business right away. |
| 0:50.7 | Every speaker I invite is deep in the trenches, people who are running their own e-commerce |
| 0:54.6 | stores, managing inventory, dealing with suppliers, and scaling real businesses. No corporate |
| 0:59.5 | execs and no consultants. Also, I hate big events, so I intentionally keep it small and intimate. |
| 1:05.7 | We cap attendance at around 200 people, so you can actually have real conversations and connect |
| 1:09.8 | with everyone in the room. |
| 1:11.3 | We have sold out every single year for the past nine years and I expect this year to be no |
| 1:15.5 | different. It's happening April 21st to 23rd in Fort Lauderdale, Florida. And if you're doing over |
| 1:21.4 | 250K or $1 million in revenue, we also offer a private mastermind for higher level sellers. |
| 1:27.7 | Right now, tickets are the cheapest they're ever going to be. |
| 1:30.4 | So if you want in, go over to Sellersummit.com and grab your ticket. |
| 1:34.5 | Once again, that's Sellersummit.com. |
| 1:36.8 | Now on to the show. |
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