Welcome back to the podcast, the show where I cover all the latest strategies and current events

related to e-commerce and online business. In this episode, I'm joined by a very special guest,

Jim Kenimer. Jim has spent years on the ground in Vietnam, working directly with factories,

suppliers, and entrepreneurs. And while most sellers are fixated on China, Jim has been

quietly helping entrepreneurs discover

a sourcing ecosystem that is often cheaper, more flexible, and surprisingly overlooked.

We'll dive into what makes Vietnam such an attractive alternative.

The biggest mistakes sellers make when sourcing there and why blindly sticking with China

might be costing you more than you think.

But before we begin, I want to let you know that

tickets for Cellar Summit 2026 are now on sale over at Cellarsummit.com. And if you sell physical products

online, this is the event that you should be at. Unlike most e-commerce conferences that are filled with

high-level fluff and inspirational stories, Cellar Summit is all about tactical step-by-step strategies

you can actually use in your business right away. Every speaker I invite is deep in the trenches,

people who are running their own e-commerce stores, managing inventory, dealing with suppliers,

and scaling real businesses. No corporate execs and no consultants. Also, I hate big events,

so I intentionally keep it small and intimate.

We cap attendance at around 200 people so you can actually have real conversations and connect

with everyone in the room. We've sold out every single year for the past nine years, and I expect

this year to be no different. It's happening April 21st to 23rd in Fort Lauderdale, Florida,

and if you're doing over $250k or $1 million in revenue, we also offer a private mastermind for high-level sellers.

Right now, tickets are the cheapest they're ever going to be.

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