#602: Breaking down language barriers in customer service with Mike Clifton and Max Schwendner, Alorica

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 15 November 2024

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

How many times have you felt misunderstood by customer service? Imagine if your brand could solve every communication barrier, regardless of language, in real-time. Could that transform your customer experience? Welcome to today’s episode, where we’re discussing how to break down language barriers in customer service with Mike Clifton, and Max Schwendner, both Co-CEOs at Alorica. RESOURCES Alorica: https://www.alorica.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand
0:02.0	Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make
0:22.1	brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand.
0:27.9	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on MARTech, marketing operations,
0:33.5	and CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems,
0:39.4	an industry leader in full-stack technology services, talent services, and real-world application.
0:45.0	For more information, go to teksystems.com. Now let's get on to the show.
0:53.0	How many times have you felt misunderstood by customer service?
0:57.0	Imagine if your brand could solve every communication barrier regardless of language in real time.
1:02.0	Could that transform your customer experience?
1:05.0	Welcome to today's episode where we're discussing how to break down language barriers and customer service with Mike Clifton
1:11.5	and Max Schwender, both co-CEOs at Alorca. Mike and Max, welcome to the show.
1:17.3	Hey, great to be here. Awesome. Thanks, Greg. Yeah, looking forward to talking about this.
1:22.1	Definitely, definitely interesting topic here. So it would be great to get started here if both of you introduce yourselves
1:29.5	and would love to hear a little bit about Alorica and what you do.
1:33.8	Well, hello, Greg, and everyone. It's nice to speak with you today. I'm Max Schwedner. I'm
1:38.8	one half of Alorica's co-CEOs. Alorica is a global CX provider that operates in 17 countries with 250 clients around the
1:49.0	world.
1:50.0	And it costs 10 different time zones and around 100,000 people around the world.
1:55.0	It's Mike and my privilege to lead the company.
1:58.0	Mike?
	...

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