#603: What happens to marketers if Google is split up? Featuring Steven Read, Chief Product Officer at adMarketplace

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 18 November 2024

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if one of the biggest tech giants in the world was dismantled? With the DOJ’s antitrust decision on Google just days away, are we on the brink of a seismic shift in how we access information and advertise online? Today, we’re exploring the potential breakup of Google and its implications for consumers, advertisers, and publishers with Steven Read, Chief Product Officer at adMarketplace. We’ll discuss what this historic antitrust case could mean for innovation and competition in the search advertising space. About Steven Read Steven Read is the Chief Product Officer at adMarketplace, the open web search advertising company. He previously worked at Rokt, where he was responsible for product management, business analytics, and product marketing. He’s also consulted for firms such as Accenture and Boston Consulting Group. Resources Admarketplace: https://www.admarketplace.com/ Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand
0:02.0	Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that
0:21.9	make brands successful, scalable, customer-focused, and sustainable. This is what makes an
0:26.9	agile brand. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing
0:32.7	operations, and CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems,
0:39.4	an industry leader in full-stack technology services, talent services, and real-world application.
0:44.9	For more information, go to teksystems.com. Now let's get on to the show.
0:53.3	What if one of the biggest tech giants in the world was dismantled?
0:57.7	With the DOJ's antitrust decision on Google just days away, are we on the brink of a seismic shift in how we access information and advertise online?
1:06.3	Today we're exploring the potential breakup or other potential options of Google and its implications
1:12.4	for consumers, advertisers, and publishers with Stephen Reed, Chief Product Officer at Ad Marketplace.
1:19.5	We're going to discuss what this historic antitrust case could mean for innovation and
1:23.5	competition in the search and advertising space. Welcome to the show, Stephen.
1:27.9	Thanks, Greg, and great to be here.
1:30.4	Yeah, looking forward to talking about this with you.
1:32.5	Certainly lots of potential implications here, so definitely want to get your take.
1:38.4	But before we dive in there, why don't you start by telling us a little bit about your background and your current role?
1:44.4	Yeah, sure.
1:45.3	So as you mentioned, Greg, I'm currently chief product officer here at our marketplace.
1:49.2	And to give a bit of context about the business, we're a search ad tech business.
1:52.6	So when you're searching on your favorite shopping app like Klarna, Afterpay or a major browser like Opera or Firefox,
	...

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