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So Money with Farnoosh Torabi

601: Joanne Bradford, Chief Marketing Officer of SoFi

So Money with Farnoosh Torabi

Farnoosh Torabi

Entrepreneurship, Business

4.72K Ratings

🗓️ 19 July 2017

⏱️ 35 minutes

🧾️ Download transcript

Summary

How do you go from being a C-student to c-suite at a company? Chief Marketing Officer Joanne Bradford of SoFi is on So Money sharing her journey of how she climbed the ranks of corporate America despite her challenges as a student. SoFi is an online personal finance company that provides people with student loan refinancing, mortgages and personal loans. Co-founder Dan Macklin has been a guest on the show before (EP 261).

Joanne's role at SoFi is to oversee its consumer-facing functions including marketing, business development, partnerships and member services. Prior to SoFi, she worked at Pinterest where she led global commercial and content partnerships, platform adoption and monetization efforts. Joanne also held executive leadership positions at Yahoo!, The San Francisco Chronicle and BusinessWeek. She's also on the board of CARE, which provides aid to the poor around the world and a founding advisor to Lean In.

For more information visit www.somoneypodcast.com.

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Transcript

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0:00.0

So Money episode 601, Joanne Bradford, chief marketing officer of SoFi.

0:07.2

You're listening to So Money, with award-winning money guru Farnush Karabi.

0:11.6

Each day get a 30 minute dose of financial inspiration from the world's top business minds, authors, influencers, and from Farnuche

0:19.6

yourself. Looking for ways to save on gas or double your double coupons?

0:25.0

Sorry, you're in the wrong place.

0:27.0

Seeking profound ways to live a richer, happier life.

0:30.0

Welcome to So Money.

0:38.0

Raise your hand if you were a C student in high school. Well, this episode's for you.

0:40.0

Welcome to So Money.

0:42.0

I'm your host, Farnish Terabi. Our guest today is Joanne Bradford, chief marketing officer of SoFi, and she's here talking very openly and honestly about her journey from being a so-so student getting a lot of

0:56.7

seas in high school to ultimately climbing through the ranks of Corporate America, now Chief Marketing Officer at SoFi.

1:05.8

And for those of you who aren't familiar with SoFi, it's an online personal finance company.

1:10.4

It provides people with student loan refinancing, mortgages, and personal loans, and I've actually had the co-founder Dan Macklin on this podcast, episode 261.

1:21.0

Now, Joanne, her role at SoFi is to oversee its consumer facing functions.

1:27.0

That includes marketing, business development, partnerships, member services.

1:32.0

Before SoFi, she was at Pinterest where she led global

1:35.5

commercial and content partnerships. She's also been at Yahoo. She's been at the San Francisco

1:41.2

Chronicle Business Week.

1:43.0

She's also on the board of care,

1:44.7

which provides aid to the poor around the world

1:47.5

and is a founding advisor to lean in.

1:50.4

Get this.

...

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