Okay, are you ready for one of the best tips? A guest has ever shared on the podcast,

and it is truly a formula for relationship marketing. Let's just say that Sharon Lector delivered

gold in 2014. And if you're not familiar with Sharon, I'll share a bit from her bio.

First of all, if you have not read her book, Think and Grow Rich for Women, it is a game changer.

And then she has a new book that came out in 2021 called Exit Rich, the 6P method to sell your business for huge profit. So we'll link to those books in the show

notes, but let me share part of her bio. She is a keynote speaker and a business strategist

and mentor to women entrepreneurs. She is a best-selling author, philanthropist, business

strategist, licensed CPA for 35 years, mother,

and a grandmother. She's a lifelong education advocate and the founder of CEO of Pay Your

Family First, a financial education organization. In 1997, Sharon co-authored the international bestseller,

Rich Dad Poor Dad, along with 14 other books in the Rich Dad series. Over 10 years as CEO,

she led the Rich Dad company and brand into an international powerhouse. Are you ready to

hear Sharon's productivity tip, which is her secret formula for maintaining

relationships and connections? Let's roll to Natalie and Sharon circa 2014.

I found myself getting bogged down and mundane tasks, and so I created something in what I call the 2-2-2 rule.

And it was before I, and it was all about making sure that I was always focused on the future of my company.

And so before I would close my computer down for the day or leave the office, I would make sure that I wrote

two handwritten notes. I sent two emails and two phone calls. It was all six of those actions were

for something in the future of my business, so for potential future associations. Maybe they were

just thank you letters to existing clients.

But I made sure that I personally reached out in my 2-2-2-2 rule.

Now, today, it has expanded, and it's 2-2-2-2.

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